Head of Growth Marketing
At a glance
Director-level Growth Marketing role at Lightfield. San Francisco · full-time · $230,000–$290,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build an AI-centered performance marketing system spanning experiments, creative production and analysis
- Run Google and LinkedIn campaigns, test other channels, and direct spend toward qualified opportunities and revenue
- Create account-based programs with sales, aligning paid campaigns to target accounts, buyer signals and sales outreach
- Improve funnel results by testing ads, offers and landing pages, with a focus on demo conversion and opportunity quality
- Connect campaign spend and engagement to pipeline and closed revenue, while leading creative tests and agency work
What you bring
- You can independently manage and optimize campaigns inside Google and LinkedIn
- You have managed both brand and performance spending, and have run incrementality tests
- You use AI tools for analysis, creative development and landing-page briefs
- You have succeeded at a fast-moving early-stage company and are comfortable shipping daily
Who this fits
This director-level role suits a hands-on growth marketer who can build the acquisition function and work directly with sales, design, content, operations and agency partners. You’ll report to the Head of GTM and work onsite in San Francisco.
From the employer
About Lightfield
Lightfield is reimagining CRM as a world model of a business. By learning from emails, meetings, and customer conversations, we’re building a living understanding of how a company works—so AI can help teams anticipate what comes next, make better decisions, and take action.
More than 5,000 companies have used the product since its November launch. We’ve raised more than $70M from Andreessen Horowitz, Coatue, Maverick Ventures, and Greylock to attack the biggest software category in the world. We previously built Tome, which reached more than 25 million users, and our team brings experience from Llama, Instagram, Google, and Salesforce.
About the role
We’re on an exponential growth trajectory with unit economics that justify a significant investment in paid acquisition. We're hiring a Head of Growth to build the most AI-native version of performance marketing we can, in service of our vision of becoming the market-leading CRM in the platform shift from cloud SaaS to agentic systems.
This is an opportunity to build an AI-native growth engine from the ground up for a category defining company competing in one of the largest categories in application software.
This role reports directly to our Head of GTM.
What you'll do
Build an AI-native performance marketing engine. You’ll architect every part of our growth machine - including experiment design, creative production, and analysis - with agents (and the Lightfield platform) at the center. You’ll set the bar for what this discipline looks like in 2026.
Own paid acquisition and its contribution to pipeline. Set strategy and run campaigns across Google and LinkedIn. Test additional channels, including YouTube, Meta, Reddit, X, and newsletter sponsorships, based on where we can reach the right buyers efficiently. Allocate budget against qualified opportunities and revenue, with clear decisions about what to scale or stop.
Build account-based marketing with sales. Partner with sales leadership to define target accounts and coordinate paid campaigns with AE outreach. Build differentiated programs for strategic accounts, high-fit segments, and the broader market. Use buying signals, including website activity, funding, and leadership changes, to refresh audiences and prioritize investment.
Improve conversion across the acquisition funnel. Own testing across ads, offers, and landing pages, with particular attention to demo conversion and opportunity quality. Build campaigns and pages for specific segments and competitive evaluations. Work with sales and operations to improve routing and follow-up, and support self-serve conversion where it contributes to our acquisition goals.
Run a consistent creative testing program. Partner with design, content, and our agency to turn customer evidence and product positioning into campaign assets. Test customer proof, product demonstrations, and executive thought leadership alongside direct-response offers. Maintain a clear experiment backlog and use results to guide the next round of creative.
Connect campaign activity to business results. Own acquisition tracking and campaign reporting in partnership with operations. Connect spend and engagement to qualified pipeline and closed revenue, and feed downstream conversion data back into ad platforms. Evaluate brand investment through a combination of attribution, self-reported sources, and incrementality testing.
Build repeatable workflows with AI. Use agents and Lightfield to speed up audience research, creative development, campaign analysis, and reporting. Document what works so the team can repeat it. Lead agency partners with clear briefs, priorities, and accountability for delivery.
Who you are
You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago.
You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance.
You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests.
You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses.
You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily.
Benefits & Perks
Competitive salary
Meaningful early equity
Health insurance (medical, dental, vision)
3 weeks of PTO
11 paid company holidays + we enjoy a winter holiday break
3 months of paid family leave
Wednesdays work from home
Regular team dinners, events, offsites, and retreats
401k plan
Other perks include: commuter and lunch stipend
Growth Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Growth Marketing$230k+
Find me workBy the team behind growthroles.