Performance Marketing Lead
Senior Performance Marketing role at Lightfield. San Francisco · full-time · $180,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build an AI-centered performance marketing system spanning experiments, creative, and analysis
- Run acquisition across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships
- Improve sign-up and conversion by removing friction across the self-serve funnel
- Shape lifecycle programs from onboarding and trial prompts through expansion and re-engagement
- Create attribution and brand measurement systems that guide growth investment
What you bring
- You use AI tools for analysis, creative testing, landing-page briefs, and faster execution
- You can independently manage and optimize campaigns in Google and LinkedIn
- You have managed both brand and performance investment and can assess non-last-click impact
- You’ve used MMM, multi-touch, or self-reported attribution approaches and run incrementality tests
- You write concise briefs, effective ad copy, and clear performance analysis
Who this fits
You’ll suit a hands-on growth builder who can operate in an early-stage, lightly structured environment and ship daily. The role is based onsite in San Francisco and reports to the Head of GTM. You’ll need to work across paid acquisition, self-serve growth, lifecycle programs, creative, and measurement.
From the employer
About Lightfield
Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks.
We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful.
We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.
About the role
We’re on an exponential growth trajectory with unit economics that justify a significant investment in paid acquisition. We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup.
AI has radically transformed what’s possible with performance marketing. This is an opportunity to build an AI-native growth machine from the ground up. You'll own a paid mix that spans direct response and intentional brand investment across major platforms like Google and LinkedIn, plus the full self-serve funnel from ad to activation.
This role reports directly to our Head of GTM.
What you'll do
Build an AI-native performance marketing engine. You’ll architect every part of our growth machine - including experiment design, creative production, and analysis - with agents (and the Lightfield platform) at the center. You’ll set the bar for what this discipline looks like in 2026.
Run paid acquisition. You’ll run strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships.
Optimize our self-serve funnel. You’ll own our self-serve sign-up and conversion targets, and systematically address friction at every point in our self-serve customer acquisition journey.
Own lifecycle marketing. You'll design and optimize every touch from signup through expansion, including onboarding sequences, trial nudges, and churned user re-engagement.
Build the measurement systems we need to scale. You’ll architect first-touch and last-touch attribution tracking, define how we measure the impact of brand campaigns, and surface this data in a way that guides where we invest in growth.
Who you are
You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago.
You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance.
You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests.
You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses.
You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily.
Benefits & Perks
Competitive salary
Meaningful early equity
Health insurance (medical, dental, vision)
3 weeks of PTO
11 paid company holidays + we enjoy a winter holiday break
3 months of paid family leave
Wednesdays work from home
Regular team dinners, events, offsites, and retreats
401k plan
Other perks include: commuter and lunch stipend