Director Marketing Demand Generation
At a glance
Director-level Demand Generation role at Lifespacecommunities. Dallas · full-time · $158,900–$230,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set acquisition plans across paid search and social, organic social, SEO, programmatic, connected TV and account-based marketing
- Improve the journey from ad click to conversion, using tests and performance data to decide what to expand
- Manage media investment above five million dollars and press agency partners for clear returns and transparent execution
- Build brand visibility in AI search, including Google AI Overviews and ChatGPT, with structured, citation-ready content
- Lead marketing mix modeling, multi-touch attribution and incrementality tests, then turn findings into decisions
What you bring
- Eight to twelve years in digital or growth marketing, with ownership of pipeline and revenue results
- Experience managing annual media spend above five million dollars while being accountable for return on investment
- Strong command of paid media, search optimization, conversion improvement and performance measurement
- Hands-on knowledge of analytics platforms such as Google Analytics or Adobe Analytics, plus Excel, Looker or related data tools
- Experience using AI for campaign tuning, keyword discovery, creative development or performance analysis
Who this fits
This director-level role suits a senior digital marketer who can own demand generation strategy, media investment and measurable pipeline outcomes. The position is based at the Texas Support Center in Dallas. Annual pay is listed at $158,900 to $230,500 or more.
From the employer
Community:
Texas Support CenterAddress:
3501 Olympus BoulevardDallas, Texas 75019Pay Range
$158,900.00-$230,500.00+ AnnualOwn the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.
At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director of Marketing, Demand Generation, who doesn’t just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
Why This Role Stands Out
Own a multimillion-dollar marketing engine and directly impact business growth
Lead across the full funnel from first click to revenue attribution
Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
Influence executive-level strategy and partner directly with senior leadership
Hold agencies accountable and drive real performance, not just activity
What You’ll Own
End-to-End Demand Generation Strategy
Lead integrated acquisition strategy across:
Paid Search, Paid Social, Organic Social
SEO / AEO / GEO (Generative Engine Optimization)
Programmatic, CTV/OTT, and ABM
Drive performance against CPL, CAC, and pipeline/revenue targets
Performance Marketing That Actually Performs
Own optimization across the full funnel from click to conversion
Continuously test, learn, and scale what works
Turn insights into action fast
Agency & Budget Accountability
Manage and optimize a $5M+ media budget
Hold agency partners accountable for ROI, transparency, and execution
Make smart, data-driven investment decisions
AI-Driven Search & Digital Innovation
Ensure brand visibility across:
Google AI Overviews
ChatGPT, Perplexity, and emerging platforms
Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
Stay ahead of how people search and how brands show up
Advanced Analytics & Attribution
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions
What You Bring
8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Deep expertise in:
Paid media + SEO/AEO/GEO
Conversion rate optimization (CRO)
Multi-touch attribution and performance analytics
Technical & Analytical Strength
Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Modern Marketing & AI Fluency
Experience leveraging AI tools for:
Campaign optimization
Keyword discovery
Creative iteration
Performance insights
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)
Why Lifespace
At Lifespace, you’ll do more than run campaigns, you’ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer
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