Senior Marketing Manager
letterboxd Open At a glance
Senior General Marketing role at letterboxd. Auckland · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Carry integrated campaigns from initial brief through launch and post-campaign review, coordinating owned, earned and paid channels
- Set campaign schedules, milestones and launch plans, then keep status, priorities and decisions clear
- Write creative and marketing briefs that define the audience, message, goals, channels and measures of success
- Bring teams together to shape campaign concepts and go-to-market plans using audience insight, cultural trends and product knowledge
- Catch delivery risks early and keep campaign messaging and assets aligned across channels
What you bring
- At least five years in lifecycle, CRM, growth, campaign or partner marketing, or a related field
- Experience building global marketing plans that support acquisition, retention and engagement
- A record of managing complex work across multiple teams and channels
- Strong writing, project coordination and stakeholder communication skills
Who this fits
This role suits a senior marketer who can connect creative, product, growth and other teams while keeping campaigns organised and moving. Experience in entertainment, media, streaming, ecommerce, consumer technology or member-focused businesses is relevant. You’ll work with colleagues across the company and report on an interim basis to the Business Operations Manager, with a dotted line to the Head of Design.
From the employer
Senior Marketing Manager
Letterboxd deepens the relationships our members have with film, and with the community around them. We spark discovery, conversation and community through a trusted voice and a product that's deeply loved. We're a small team that cares deeply about film and television culture, and we want our marketing to reflect that.
The role
We're looking for a Senior Marketing Manager to plan and run our integrated marketing campaigns. You'll sit at the centre of our marketing work and connect strategy, creative, design, data science, product, content, social, CRM, partnerships and other teams to bring campaigns to life.
Your job is to keep campaigns clear, organised and moving. You'll spot gaps and dependencies early, make sure each campaign fits our strategy, and hold the creative work to a high standard. You'll also support and deliver Letterboxd's wider brand activity.
You'll report to our Business Operations Manager on an interim basis, with a dotted line to our Head of Design, and working with people across the company every day.
What you'll do
Run integrated campaigns from brief to wrap-up
- Own campaign planning and delivery from the first brief through launch and post-campaign analysis, connecting owned, earned and paid channels
- Build timelines, milestones, deliverables and launch plans
- Be the main point of contact for campaign status, priorities, decisions and next steps
Write briefs that bring out great work
- Write clear creative and marketing briefs that set out the problem, audience, insight, proposition, messaging, objectives, channels and success measures
- Lead briefings and kickoffs that get everyone behind the same goal
- Make sure teams have the context they need to do their best work
Lead cross-functional teams and delivery
- Set clear roles, responsibilities, timelines and decision-making processes
- Keep stakeholders up to date through regular status updates and working sessions
- Spot risks, blockers and dependencies early and deal with them
- Make sure messaging and assets stay consistent across every channel and touchpoint
Shape campaign ideas and strategy
- Work with Content, Product, Design, Data Science and Partnerships to develop campaign concepts and go-to-market plans
- Run brainstorms and campaign development sessions
- Bring audience insight, cultural trends, competitor activity and product knowledge into planning
- Push back on briefs and ideas when needed, so campaigns stay relevant, distinctive and tied to business goals
What you'll bring
- 5+ years in lifecycle, CRM, growth, campaign/member, partner marketing or a related field
- Experience in entertainment, media, streaming, ecommerce, consumer tech or member-focused businesses
- A track record of building and delivering global marketing strategies that drive acquisition, retention and engagement
- Experience with digital products such as apps, platforms or subscription businesses
- Experience managing complex projects across several teams and channels
- A talent for writing sharp, useful marketing and creative briefs
- Strong project management, organisation and stakeholder management skills
- Comfort using member data and metrics to shape strategy
- Excellent written and verbal communication
- Ease working across creative, product, growth, content, social, CRM and brand teams
- Bonus points if you already have a Letterboxd profile full of strong opinions.
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