Pricing And Campaign Manager
At a glance
Manager-level Campaign Management role at Lenskart. Bangalore · full-time.
Pay not stated Campaign Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set prices and discounts across countries, including product and lens-package pricing and how those prices are presented
- Build customer journeys in the app and website, then coordinate the needed front-end changes across app, mobile site and desktop
- Launch major sale campaigns and review how campaigns, offers and pricing changes perform
- Analyze product results and customer-journey funnels across web and app changes
- Resolve store questions about pricing quickly, supporting changes across stores and online channels
What you bring
- You can build complex pricing rules and check them carefully across many frame and lens combinations
- You bring strong analytical skills, comfort with numbers, and experience using Excel, HTML, CSS and JavaScript
- You communicate well in spoken and written English with country leads and global teams
Who this fits
This operational business-tech role suits someone who enjoys pricing, campaign execution, analytics and coordinating with business and technical teams. It is based onsite in Bangalore and follows a roster, so weekend shifts may occur with alternate days off. Expect time-sensitive work and a high bar for accurate, on-schedule changes.
From the employer
About Lenskart
2.4 Billion People Globally are deprived of Vision Correction. Half of India - 530 million Indians need vision correction but only 170 million have them. Lenskart was founded in Nov. 2010 with a vision to revolutionize eyewear in India and now Globally. We are currently established in India, Singapore, Thailand, UAE, Saudi Arabia, Japan, Taiwan etc.
About the role
Lenskart is a fast paced growing organization with dynamic pricing and campaigns used to maximize on conversion for incoming visitors across online & offline channels. This role is Business Tech and is operational in nature. Here technical changes are to be done to support Business, to increase revenue. This is not a Core Tech Role.
This role includes:
Managing Pricing and discounting Structure for multiple countries
Build intuitive customer journeys on app and website
Managing Products & Lens Packages - pricing and communication
Taking major Sale Campaigns lives
Data analytics for all web and app changes - product performance, campaign performance, customer journey funnel
Frontend Changes for App, MSite, Desktop
Providing real time support & resolution to stores for any queries related to pricing
What you will get to learn here:
How global business runs - there are certain products, offers, campaigns which are country specific. How to manage those.
How different teams coordinate among themselves - Catalog Team, Tech Team, Business Team & deliver a perfect customer experience on website and app
How major campaigns (Pricing, new product launches, new customer acquisition, and other Big Sales) & offers are derived across Ecommerce
Business decision process behind every campaign, offers, journeys, and pricing changes
What is expected from candidate:
High on ownership & Intent to Work - you will be responsible for zero error and on time delivery of changes in 3000+ stores and online channels in multiple countries
Strong analytical and logical skills - you will have to build complex pricing logics and ensure they don't break across millions of frames and lens combinations
High standard on quality of output
Responsiveness - High availability as most of the changes are very time-sensitive
Openness to learn new tools (internal and external) and systems
Great at communication. You will be working with country heads and global teams on a daily basis. You need to be proficient in written and verbal english.
Good with data analytics and numbers - big part of your roles will be to analyse performance of campaigns, offers, pricing changes that you do
Use of latest analytics tools and AI systems for work automation and testing
Proficiency in Microsoft Excel, HTML, CSS, Javascript
Working Schedule:
Person will be working standard: 5 days a week, 9 hours / day
2 weekly off-s will be there. There will be a roster system, so for some days Sat and Sun might be working (work from off on weekend if part of roster), but alternate off will be given for those 2 days
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