Senior Growth Manager - UK Chinese Community
Senior Growth Marketing role at LemFi. Remote, United Kingdom · full-time · no salary stated · we estimate £95,000–£97,500.
LemFi has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own acquisition goals for the UK's Chinese community across digital channels and in-person activity
- Run events, forums, local meetups, and grassroots work that builds trust in LemFi
- Find, negotiate, and maintain partnerships with UK organisations and businesses that support growth
- Use research and performance data to guide product, marketing, and channel decisions, with AI tools speeding the work
- Represent the community internally so product choices and messaging reflect user needs
What you bring
- At least five years in growth, sales, or marketing, with evidence of meeting acquisition or revenue goals
- Deep, firsthand connection to Chinese diaspora communities in the UK
- Ability to create partnerships and community ties from the ground up and turn them into measurable growth
- Strong data judgment, self-direction, and communication skills across events and written proposals
Who this fits
This suits a self-directed operator who understands UK Chinese communities from lived experience and can work across field activity, partnerships, analysis, and internal teams. The role is remote from London, with regular travel throughout the UK and occasional weekend work. You should be comfortable representing LemFi publicly and working without close oversight.
From the employer
LemFi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About the role
LemFi is the financial engine for people the world wasn't built to serve. We build multi-currency accounts, remittances, savings, credit and more for diaspora communities across 21 countries - and we're growing fast. In the UK, the Chinese community represents a significant and underserved opportunity, and we're looking for a Growth and Marketing Manager who will own it.
This role is as much about community as it is about growth. You will be out in the field across the UK - at events, forums, community gatherings, and in partnership boardrooms - while also sitting at the table internally to make sure the product and marketing teams hear the voice of the user. You'll work closely with Growth, Marketing, Product, and Operations, and you'll be accountable for real acquisition numbers in a market that matters enormously to LemFi's next chapter.
What you'll build and own
Own user growth targets for the UK Chinese community, driving acquisition through both online channels and offline community activity - and being accountable for the numbers.
Build and run community operations: events, local gatherings, forums, and grassroots partnerships that turn LemFi into a trusted name rather than just another app.
Source, negotiate, and manage partnerships with organisations and businesses that create genuine value for both sides and move the acquisition needle.
Travel throughout the UK to represent LemFi at trade shows, community events, and sponsorship opportunities - including occasional weekends when the community is there.
Conduct ongoing market research into user needs, behaviours, and preferences, and translate those findings into actionable recommendations for Product and Marketing.
Analyse campaign and channel data continuously, using AI tools to accelerate research and content creation, and optimise based on what the numbers actually say.
Act as the internal voice of the UK Chinese community, ensuring every product decision, brand message, and market initiative reflects the people we serve.
Your experience
5 or more years in growth, sales, or marketing roles in fast-paced environments, with a clear track record of hitting ambitious acquisition or revenue targets.
Deep, lived understanding of Chinese diaspora communities in the UK - culturally fluent and genuinely embedded, not just academically aware.
Proven ability to build partnerships and community relationships from scratch and turn them into measurable, sustained growth outcomes.
Strong analytical skills: comfortable interrogating campaign and dashboard data, drawing conclusions quickly, and adjusting strategy without waiting for someone else to tell you what the numbers mean.
Self-directed operator who has worked in the field or remotely without close oversight and consistently delivered - you don't need a playbook handed to you.
Excellent communicator who can command a room at a community event and write a sharp partnership proposal the same day.
Comfortable with frequent travel across the UK, including occasional weekends.
Nice to have
Experience in fintech, remittances, or financial services - especially products designed for immigrant or diaspora communities.
An existing, warm network within Chinese diaspora communities in the UK.
Hands-on familiarity with AI tools for content creation, market research, and performance analysis.
Why Join LemFi?
Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.
You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.
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