Senior Growth Manager - LATAM
At a glance
Senior Growth Marketing role at LemFi. Remote, United States · full-time.
Pay not stated Growth Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set acquisition plans for active LATAM markets using community behavior, competition, and channel economics
- Guide paid campaigns by reviewing CAC, CTR, and conversion results and reallocating spend quickly
- Direct agencies, influencers, organic channels, and community programs without handling every execution detail
- Find KYC, latency, and onboarding problems in the funnel, then advocate for product fixes with evidence
- Create launch playbooks for Colombia, Guatemala, and Mexico, including local communities, competitors, and channel choices
What you bring
- At least five years in growth, sales, field marketing, or community-led work
- A fintech, remittance, or consumer technology growth record tied to users, CAC, and conversion across channels
- Deep knowledge of LATAM diaspora communities, including corridors based in the United States
- Hands-on paid campaign management, performance analysis, and accountability for an 8-figure annual growth budget
- Ability to diagnose funnel and product issues independently while managing agencies or outside partners
Who this fits
You’ll suit this role if you can lead ambiguous regional expansion, understand how LATAM communities differ by market, and make decisions from performance data. The role reports to the Head of LATAM and directs agencies, influencers, and other external resources rather than executing every channel task yourself. Direct launch experience in Colombia, Mexico, or Guatemala, a LATAM growth or fintech network, and professional Spanish fluency are helpful additions.
From the employer
LemFi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About the role
Having established payout operations in Brazil, LemFi is expanding aggressively across Latin America - launching and scaling in Colombia, Guatemala, and Mexico. This is the role that makes that expansion real. As Senior Growth Manager - LATAM, you will own our market expansion strategy end-to-end. Reporting directly to the Head of LATAM, you will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in each market.
What you'll build and own
Own new sender growth across active LATAM markets, setting the strategy for each country based on community behaviour, competitive dynamics, and channel economics.
Run paid growth: brief the performance marketing team, interpret CAC, CTR, and conversion data daily, and make fast decisions on campaigns, creatives, and spend allocation.
Manage organic and community channels, including agency and influencer relationships, directing output rather than executing it yourself.
Act as the product voice for the region: use data to identify drop-off points (KYC friction, latency, onboarding gaps) and push clearly reasoned improvements to the product team.
Build the market-entry playbook for each new LATAM country, mapping community geography, competitor landscape, and the right channel mix before launch.
Decide when to hire or bring in external resources for a market, and make the case with data to support it.
Use AI tools to speed up your own analysis, campaign briefing, and competitor research, and hold yourself to the standard of always validating the output before acting on it.
Your experience
5+ years of experience in growth, sales, field marketing, or community-led roles.
Proven track record in growth at a fintech, remittance, or consumer tech company, having owned meaningful KPIs (new users, CAC, conversion) across multiple channels at the same time.
Deep familiarity with LATAM diaspora communities, including the US-based corridors, and a genuine understanding of how community behaviour differs by market (not just in theory).
Hands-on experience managing paid campaigns and reading performance data, with a clear instinct for when to scale, when to pause, and why.
Managed an 8-figure annual growth budget, making spend decisions with accountability for the outcome.
Strong enough on data to diagnose product and funnel problems yourself, not just brief an analyst. You can pull a report, spot the anomaly, and form a view.
Experience managing agencies or external partners and getting strong output from them without micromanaging.
Comfortable operating in a fast-scaling, high-ambiguity environment where the brief changes and the answer is rarely handed to you.
Nice to have
Direct experience launching a product or channel in one or more of Colombia, Mexico, or Guatemala.
Existing network within the LATAM growth or fintech ecosystem (operators, agencies, community leaders).
Fluency in Spanish, particularly in a professional or client-facing context.
Why Join LemFi?
Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.
You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.
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