growthroles

Director Business Development - Asia Pacific

Leggett & Platt leggett.com Open · verified Sep 30, 2026
Shanghai Director Business Development

At a glance

Leadership Business Development role at Leggett & Platt. Shanghai.

Pay not stated

RoleBusiness Development
SeniorityDirector
LocationShanghai
PostedSep 17, 2026 · 2w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Build relationships with automotive OEM and Tier-1 customers across Asia Pacific to expand business
  • Find regional opportunities, coordinate with Sales, Engineering, and Program Management, and turn them into RFQs and awards
  • Map reachable and currently blocked markets by OEM and product group, updating the assessment quarterly
  • Run customer engagement programs such as Tech Days with Technical Account Management and other teams
  • Receive RFQs, identify opportunities early, and pass them to Sales for quotes, negotiations, and award booking

What you bring

  • At least ten years in automotive business development or sales
  • At least five years leading teams and regional projects
  • Working knowledge of automotive products and manufacturing processes
  • Strong negotiation, interpersonal, organizational, written, and verbal communication skills
  • Proficiency with Outlook, PowerPoint, Excel, and Word

Who this fits

You’ll suit a senior commercial leader who can combine customer relationships, market analysis, technical understanding, and regional coordination. The role is based in Shanghai and covers Asia Pacific. It involves team leadership and work with Sales, Engineering, Program Management, and Technical Account Management.

From the employer

We, at Leggett & Platt Incorporated, are searching for a Director Business Development - Asia Pacific within our Sales team to help support our Automotive business. Did you know we are the world’s leading designer and manufacturer of seating support and comfort systems for transportation manufacturers, as well as tier one and two suppliers within the automotive industry? That’s right! Our automotive products fall into four primary groups: Seating and Lumbar support, Motors, Actuators and Massage Systems. If you join our team, your work will ensure people across the world have a little more comfort in their lives.

As a Director Business Development - Asia Pacific you will have the opportunity to lead regional business development activities, customer engagement, and growth initiatives within the assigned region. This role identifies new customers and ensures the company is registered and released as supplier, drives RFQ generation, and fosters customer intimacy to grow Sales in line with business strategies.

Key RESPONSIBILITIES:
1. Develop and maintain strong relationships with key OEM and Tier-1 customers within the region to drive business growth.
2. Drive the identification and pursuit of new business opportunities within the region, ensuring alignment with the company's product portfolio and strategic objectives, by leveraging market insights and coordinating with Sales, Engineering, and Program Management to convert opportunities into RFQs and awards.
3. Drive regional collaboration efforts to enable strategic partnerships by identifying potential partners, providing market insights, and coordinating internal resources to advance growth initiatives within the region.
4. Identify addressable and accessible market per OEM and product group, ensuring quarterly updates and identifying conditions under which non-accessible market can be opened for LPA.
5. Facilitate the planning and execution of regional customer engagement initiatives, including Tech Days, in collaboration with Technical Account Management and cross-functional teams, ensuring alignment with business development objectives and measurable outcomes.
6. Facilitate RFQ reception, ensuring proactive identification of opportunities, and handover to Sales for quotation, negotiation, and award booking.
7. Monitor market trends and competitor activities to provide insights for regional growth plans.

Experience:
1. Min 10 years of experience in Automotive business development or Sales.
2. Min 5 years of leadership experience managing teams and regional projects

KNOWLEDGE, SKILLS AND ABILITY:
1. Strong understanding of automotive products and manufacturing processes
2. Excellent management, negotiation, interpersonal and organizational skills
3. Ability to listen and understand the technical and commercial needs of the customer as well as analyze market data and translate into solutions
4. International mindset
5. Excellent written & verbal communication skills
6. Proficiency in MS Office (Outlook, PowerPoint, Excel, Word)

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available. If you require assistance completing an application, please contact our team at careers@leggett.com

Our Values

Our values speak to our shared beliefs, and describe how we approach working together.

  • Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
  • Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
  • Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
  • Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

We're actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us!

We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.

For more information about how we handle your personal data in connection with our recruiting processes, please refer to the Recruiting Privacy Notice on the “Privacy Notice” tab located at http://privacy.leggett.com

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