Field Marketing Manager - LCJ

Leap Brands leapbrands.io Open · verified Sep 19, 2026

Kansas City Full-time Manager Event Marketing

Mid-level Event Marketing role at Leap Brands. Kansas City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build local marketing plans for assigned pizza markets to lift store traffic and sales
You'll adapt national promotions for individual locations and guide franchisees on calendars, offers, and budgets
You'll lead regional and national campaign launches, then refine them using ROI and market feedback
You'll grow community ties through schools, businesses, organizations, events, sponsorships, and fundraisers
You'll oversee local digital channels, analyze results, and support opening and reopening campaigns

What you bring

Bring four to seven or more years in field, local, or brand marketing, preferably in QSR, restaurants, or retail
You have franchise-system experience and can influence and support operators across multiple units
You understand paid social, search, delivery platforms, and local media planning
You can interpret sales and campaign data while communicating clearly and building strong relationships

Who this fits

This role suits an operator-first marketer with strong business judgment who can balance multiple markets and priorities. You'll collaborate with operations, franchise development, digital marketing, and brand teams. The position is full-time and based in Kansas City.

From the employer

Position Overview

The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.

Key Responsibilities

Local Store Marketing (LSM):
- Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
- Customize national campaigns to ensure relevance at the store level
Franchisee & Operator Support:
- Serve as the primary marketing partner to franchisees and operators
- Provide guidance on marketing calendars, promotions, and budget allocation
- Train and coach operators on best-in-class LSM execution
Campaign Execution:
- Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
- Monitor performance and optimize based on ROI and market feedback
Community Engagement:
- Build partnerships with schools, local businesses, and community organizations
- Drive grassroots marketing efforts (events, sponsorships, fundraisers)
Digital & Media Strategy:
- Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
- Optimize local listings, reviews, and reputation management
Performance Analytics:
- Analyze sales, traffic, and marketing data to identify trends and opportunities
- Provide actionable insights and recommendations to improve performance
New Store Openings:
- Support grand openings and re-openings with targeted marketing plans
- Coordinate pre- and post-opening campaigns to maximize early sales

Qualifications

4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
Experience working with franchise systems strongly preferred
Proven ability to influence and support multi-unit operators
Strong understanding of digital marketing channels and local media planning
Analytical mindset with experience interpreting sales and campaign performance data
Excellent communication and relationship-building skills

Key Competencies

Operator-first mindset
Strong business acumen
Ability to manage multiple markets and priorities
Collaborative and cross-functional leadership
Results-driven with a focus on ROI

Success Metrics

Same-store sales growth across assigned territory
Traffic and transaction growth
ROI on local marketing spend
Franchisee/operator satisfaction
Successful execution of campaigns and new store openings

Reporting Structure

Reports to: Director of Marketing / VP of Marketing
Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams