Director, Performance Marketing & Digital Commerce
At a glance
Director-level Performance Marketing role at Leap Brands. Fort Lee · full-time · no salary stated · we estimate $166,500–$225,536 across the United States.
Leap Brands has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- You'll set the enterprise performance plan across paid media, ecommerce, retail media, and acquisition channels
- You'll direct search, social, display, programmatic, affiliate, and retail-network campaigns while tracking channel results
- You'll improve marketplace sales and checkout conversion across major retail platforms
- You'll use journey analysis, testing, attribution, segmentation, and funnel reviews to find friction and revenue loss
- You'll turn performance data into decisions, dashboards, and recommendations while guiding agencies, spend, and vendors
What you bring
- Bring at least ten years leading performance marketing, digital commerce, growth marketing, or acquisition
- Show experience with sizable digital media budgets and enterprise ecommerce programs
- Know CRO, analytics, attribution, and full-funnel planning at an advanced level
- Demonstrate measurable growth from paid media, journey improvements, and ecommerce strategy
- Communicate with executives and lead across ecommerce, media, analytics, UX, CRM, merchandising, and retail teams
Who this fits
This suits a highly analytical, commercially minded leader who can connect customer-journey performance to revenue outcomes. Experience with consumer electronics, retail, ecommerce, or omnichannel brands is preferred. You need to work in the office five days each week in Northern New Jersey. A company shuttle travels between Columbus Circle in New York City and the office during morning and evening periods.
From the employer
Director, Performance Marketing & Digital Commerce
Position Overvie
w
The Director of Performance Marketing & Digital Commerce is responsible for driving full-funnel digital growth across owned ecommerce platforms, retail marketplaces, and paid media channels. This leader oversees media execution, campaign optimization, customer acquisition, conversion performance, and digital commerce strategy while translating complex data insights into actionable business outcome
s.
This role owns the intersection of performance marketing, ecommerce optimization, retail media, customer journey analytics, and revenue growth across platforms, key digital commerce channe
ls.
The ideal candidate is highly analytical, commercially driven, and experienced in diagnosing business performance gaps across the consumer journey to improve conversion, efficiency, and overall digital revenue performa
nce.
Key Responsibil
ities
* Lead enterprise-wide performance marketing strategy across paid media, ecommerce, retail media, and customer acquisition cha
nnels.* Oversee campaign execution and channel performance across search, social, display, programmatic, affiliate, retail media networks, and emerging digital plat
forms.* Drive ecommerce growth and conversion optimization initiatives across major retail marketp
laces.* Analyze the entire consumer journey to identify customer fallout points, friction areas, and revenue leakage opportun
ities.* Develop performance frameworks that optimize customer acquisition cost, return on ad spend (ROAS), conversion rate, lifetime value, and overall business effic
iency.* Translate complex analytics and performance data into strategic recommendations and actionable business deci
sions.* Partner cross-functionally with ecommerce, media, analytics, UX, CRM, merchandising, and retail teams to improve customer experience and digital conversion perfor
mance.* Lead business optimization initiatives through advanced analytics, attribution modeling, A/B testing, audience segmentation, and funnel ana
lysis.* Establish KPI dashboards and performance reporting across media, ecommerce, and retail cha
nnels.* Continuously evaluate emerging technologies, media platforms, and commerce trends to improve digital performance and customer acquisition effectiv
eness.* Manage agency relationships, media investments, and strategic vendor partnerships to maximize efficiency and performance out
comes.
Qualifi
cations
* 10+ years of experience in performance marketing, digital commerce, ecommerce, growth marketing, or customer acquisition lea
dership.* Strong background managing large-scale digital media budgets and enterprise ecommerce performance init
iatives.* Deep expertise in conversion rate optimization (CRO), digital analytics, attribution, and full-funnel marketing s
trategy.* Experience overseeing marketplace performance across direct-to-consumer ecommerce envir
onments.* Advanced analytical capabilities with the ability to diagnose business problems through data interpretation and performance a
nalysis.* Proven success driving measurable growth through paid media optimization, customer journey improvements, and ecommerce s
trategy.* Strong executive communication and cross-functional leadership
skills.* Experience within consumer electronics, retail, ecommerce, or omnichannel consumer brands pr
eferred.
Additional In
formation
* 5 day a week in office environment based in Northern N
ew Jersey.* Daily company shuttle service available from Columbus Circle in New York City with morning and evening transportation provided.
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