growthroles

Squad Lead & Lead Content Designer - 12 Month FTC

Lloyds Banking Group Open · verified Sep 29, 2026
London Full-time Senior Content Creation

At a glance

Senior Content Creation role at Lloyds Banking Group. London · full-time · £92,701–£109,060 base.

SalaryStated by Lloyds Banking Group
£92,701 – £109,060
Base salary for this role, in GBP per year, as published in the posting.
This role, from Lloyds Banking GroupOur estimate for the market: £69,000–£125,000Median £80,000
Above the market median of £80,000 for senior content creation roles in London.
Worked out from 10 postings that stated pay, median £80,000. Last updated Mar 10, 2026.
RoleContent Creation
SenioritySenior
LocationLondon
EmploymentFull-time
Base pay£92,701–£109,060
PostedSep 29, 2026 · 0d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set daily direction for a multidisciplinary design squad, making priorities, outcomes and quality expectations clear
  • Keep the squad connected to wider platform work by tracking dependencies, sharing progress and aligning with Lab priorities
  • Turn complicated financial choices and rules into clear, accessible customer journeys across channels
  • Guide content designers, shape platform-wide standards and workflows, and lead copy, brand personality and tone
  • Use customer evidence to influence senior stakeholders and champion accessible, inclusive, plain-language experiences

What you bring

  • You have hands-on experience leading a design team in an agile delivery environment
  • You can bring disciplines together around customer outcomes while protecting quality from discovery through release
  • You have embedded content design into product development and can show customer-focused work in a varied portfolio
  • You can influence stakeholders across product, risk, legal and engineering, and represent a squad across a platform
  • You have experience with design tools such as Figma

Who this fits

This role suits a senior content designer who can lead a squad while also advancing content design practice across a platform. It is a full-time, 12-month fixed-term role based in London, with hybrid attendance of at least two days a week or forty percent at an office site.

From the employer

End Date

Monday 05 October 2026

Salary Range

£92,701 - £109,060

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Squad Lead & Lead Content Designer - 12 Month FTC

SALARY: £92,701 - £109,060

LOCATION: London

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy. 

What you’ll be doing

We’re looking for someone who is confident leading a team of multidisciplinary designers in a fast-paced delivery setting, as well as working to champion and evolve the Content Design discipline alongside our other Senior Content Designer, within the Segments & Propositions (S&P) platform.


It’s an exciting time to join S&P, as we look for new opportunities (including within AI and LLMs) to enable our customers to better understand their financial foundations, and make personalised, educated choices about their financial future.


You love your craft, and take opportunities to champion and enhance the Content and Conversation Design disciplines across the business. You are highly confident and competent designing content in all forms, from basic UI to long-form storytelling, from push notifications to LLM chat.


You’re happy applying evidence and insights to influence senior stakeholders, and are equally comfortable collaborating with product and engineering colleagues, managing your design delivery squad on a day-to-day basis, or facilitating cross-team workshops and design crits.


It’ll be your role to:

  • Provide day-to-day design leadership to a multidisciplinary squad, creating clarity on priorities, outcomes, quality and the role of design within delivery.
  • Represent the squad within the wider platform, managing dependencies, sharing progress and ensuring the work aligns with Lab and platform priorities.
  • Help lead the content design discipline across the platform.
  • Work as a peer to other squad leads, bringing specialist content depth while contributing to joined-up experience decisions.
  • Turn complex financial concepts, rules and choices into clear, accessible and actionable customer experiences across channels.
  • Support other content designers in the platform to create engaging, accessible and memorable copy to support outstanding digital customer experiences.
  • Help shape and define overarching Content Design guidelines and workflows. Lead on copy, brand personality and tone.
  • Demonstrate a forensic understanding of customer needs, pouring this insight into irresistible digital experiences.
  • Champion accessibility, inclusion, plain language, brand personality and tone, ensuring content meets relevant standards and customer needs.

Why join us?

From building a truly sustainable business to creating a place where people love to work, we’re looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen. Sound like you?

What we’re looking for?

  • Hands-on experience managing and leading a design team within an agile environment.
  • The ability to bring different disciplines together around clear customer outcomes, whilst maintaining design quality from discovery through to release.
  • Confidence representing the squad across the platform, influencing senior stakeholders, managing dependencies and aligning with Lab priorities.
  • Experience embedding Content Design as an integral part of the product development process.
  • A varied portfolio showcasing how you use your specialism to generate customer-centred outcomes and influence the business.
  • Experience working with the latest design tools, such as Figma.
  • The ability to influence and manage stakeholders across product, risk, legal and engineering teams.

And any experience of these would be great

  • The confidence to work across a complex business landscape – ideally, previously in financial services.
  • Examples of developing and maintaining business-wide content standards, guidelines and tone of voice.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you’ll learn and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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