Sr. Paid media search analyst

LatamCent latamcent.com Open · verified Sep 10, 2026

Saint Paul Full-time Senior Paid Media

Senior Paid Media role at LatamCent. Saint Paul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set paid-search direction for your client portfolio and tie decisions to business goals
Find high-impact account opportunities and rank them ahead of low-value work
Take campaigns from keyword research and builds through optimization, reporting, and forecasting
Manage ecommerce campaigns, product feeds, and Merchant Center for Shopping performance
Lead client meetings, explain results, and give supporting analysts clear direction

What you bring

Bring at least three years of hands-on paid search or SEM program management
Use Google Ads deeply and bring practical Microsoft Ads experience
Have ecommerce search experience with Merchant Center and product feeds
Know keyword research, campaign structure, optimization, reporting, and forecasting
Handle multiple client accounts or stakeholders while presenting results independently

Who this fits

You’ll suit this role if you can run accounts independently, make strategic calls, communicate directly with clients, and guide junior analysts. You’ll work from the Saint Paul, Minnesota office in a full-time role with a 32-hour work week. Agency, client-services, paid social, video, display, SEO, or broader digital marketing experience can add value but is not required.

From the employer

The Opportunity
You will own paid search end to end for a handful of clients, from strategy through execution to the results conversation on the call. This is a senior seat: you set the SEM direction, decide where the budget does the most work, and you are the person the client trusts to tell them the truth about what's working. Ninety days in, you're running your accounts independently. By month six, you're the strategic voice clients lean on and the person junior analysts take direction from.

What You'll Own

Set and drive the paid search strategy for your book of clients, tying every decision back to their actual business goals
Find the highest-leverage moves across each account and prioritize them over busywork
Run the full account lifecycle: keyword research, competitor analysis, builds, optimization, and the reporting that proves impact
Manage ecommerce campaigns, product feeds, and Merchant Center so Shopping performance holds up
Lead client relationships directly, running meetings and presenting results people can act on
Build the forecasts and measurement frameworks that connect spend to revenue
Delegate cleanly to supporting analysts and give them enough context to execute without hand-holding

What We're Looking For

3+ years managing paid search or SEM programs hands-on
Deep Google Ads expertise, plus real Microsoft Ads experience
Ecommerce paid search experience, including Google Merchant Center and product feed management
Strong command of keyword research, campaign structure, optimization, reporting, and forecasting
Track record juggling multiple client accounts or stakeholders at once
Confident client communicator who can present performance and own the room solo
Sharp organizational instincts and the judgment to catch risks before they become problems

Nice to Have

Meta Ads Manager or broader paid social experience
Video and display advertising background
Prior agency or client-services experience
Comfort collaborating with SEO or wider digital marketing teams

Tools and Stack
Google Ads, Microsoft Ads, Google Merchant Center. Project and time management in ClickUp, Slack, and Harvest.

Details

Location: In office, Saint Paul Minnesota
Bonus: Quarterly profit-sharing tied to company and individual performance
32-hour work week
Type: Full-time
About the Company
A performance marketing agency that builds outcome-driven paid search programs and keeps clients for the long haul. Small enough that you own real accounts and real relationships, established enough that the work is steady and the clients are serious. They run a 32-hour week, so the culture rewards focus over face time.