Head of Marketing
Leadership Marketing Leadership role at Lassie. San Francisco · full-time · no salary stated · we estimate $190,000–$280,000.
Lassie has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead demand generation with qualified demos as your main success measure and ARR and payback as controls
- Use customer insight, sales calls, data, and experiments to refine Lassie’s positioning
- Find and validate creative, reliable growth channels through hands-on execution
- Turn proven tactics into repeatable systems, then build a lean, AI-native team
- Run brand and product marketing alongside the founders
What you bring
- A record of discovering and scaling channels that generate revenue
- Early-stage startup experience and a willingness to do the work before hiring a team
- Strong selling and copywriting skills that help audiences feel understood
- First-principles thinking, unconventional ideas, and a steady experimentation habit
- Metric fluency, daily AI-tool use, and the ability to explain and reproduce results
Who this fits
This role suits a hands-on marketing leader who can build a growth engine from scratch and work closely with founders. You’ll join a small, flat team that values craft, rigor, and direct communication. The full-time role is based in San Francisco, and the hiring process includes an office project and team meetings.
From the employer
Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.
About the role
As Lassie's Head of Marketing, you'll be responsible for turning customer love into compounding, revenue-accountable demand. You'll connect product, data, marketing, sales, and customer insight to crack the message and build the repeatable, scalable channels that help Lassie reach far more doctors' offices efficiently.
This is a hands-on role for someone who wants to build Lassie's marketing engine from the ground up. You'll work directly with the founders, who bring deep experience building and scaling growth systems.
What you'll do
Own Lassie's demand-generation system, with qualified demos booked as your north star and ARR and payback as guardrails
Crack the message and positioning through customer insight, sales calls, data, and systematic experimentation
Personally find and prove creative, predictable, and scalable growth channels
Turn what's working into repeatable systems, then build a lean, AI-native team around them
Own the execution of brand and product marketing in partnership with the founders
What we're looking for
You have a demonstrated track record of finding and scaling revenue-generating growth channels
You've worked at an early-stage startup and are comfortable personally doing the work before building a team around it
You're a natural seller and message crafter: you can pitch a product, write copy that converts, and make an audience feel understood
You think from first principles, generate unconventional ideas, and ship enough experiments to discover what works
You bring rigor and numeracy: you know your metrics, can explain exactly why something worked, and can replicate it in a different context
You already use AI tools daily to build, automate, and operate, and you're excited to rethink distribution and growth strategy from the ground up
You're fiercely competitive and want to build a company that wins its category
Joining us
To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.
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