Senior Marketing Associate - Retention 資深會員經營專員

Lalamove lalamove.com Open · verified Sep 30, 2026

On-site Taipei Full-time Senior General Marketing

At a glance

Senior General Marketing role at Lalamove. Taipei · full-time.

Pay not stated Marketing Associate salary

RoleGeneral Marketing

SenioritySenior

LocationTaipei

WorkplaceOn-site

EmploymentFull-time

PostedSep 22, 2026 · 9d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build retention plans around user frequency and behavior to increase repeat purchases and usage
Use customer profiles, spending patterns, and product usage to create segments and targeted campaigns
Bring inactive users back through data-led win-back programs tied to monthly reactivation goals
Run Lalamove Rewards initiatives that grow participation, point redemptions, and membership
Measure campaign ROI, improve tactics and resource allocation, and share results with Hong Kong and regional teams

What you bring

You can turn member and marketing data into actionable retention and optimization plans
You understand customer needs and purchasing behavior across different usage situations
You can independently plan and deliver projects, solve issues proactively, and meet timelines
You communicate clearly and collaborate with internal teams and regional partners

Who this fits

This role suits someone focused on retention, customer segmentation, rewards programs, and performance analysis. You should be interested in e-commerce, digital marketing, and market trends, with the initiative to move projects forward independently. The position is onsite in Taipei and involves collaboration with Hong Kong headquarters and regional teams.

From the employer

我們正在尋找具備數據分析、會員經營與行銷執行力的會員經營人才！

你將負責用戶的經營與留存，透過用戶分群、回購策略與會員活動，提升用戶使用頻率與品牌黏著度。同時，你也將透過數據分析與行銷成效追蹤，持續優化會員經營策略，在有效控制行銷成本的同時，推動用戶價值與平台成長。

【工作內容】

規劃並執行會員經營策略，依據不同用戶的使用頻率與行為設計方案，提升既有用戶回購率與使用頻率。
分析用戶輪廓、消費行為與產品使用情況，進行會員分群，找出不同用戶的需求與經營機會，制定精準的行銷策略。
規劃並執行沉睡用戶召回策略，透過數據分析與行銷活動提升流失用戶回流率，達成每月會員召回目標。
負責 Lalamove Rewards 會員經營與相關活動，規劃會員成長策略，提升會員參與度、點數兌換率與會員數。
追蹤會員活動與行銷專案成效，分析 ROI 等關鍵指標，持續優化活動策略與資源配置，確保行銷投入效益。
與香港總部及區域團隊合作，分享用戶洞察與行銷成效，並協作推動會員經營相關專案。

【我們正在找這樣的你/妳】

數據分析與洞察能力：具備數據敏感度，能從會員與行銷數據中找出 Insight，並轉化為具體的經營與優化方案。
會員經營思維：理解用戶需求與消費行為，能從不同使用情境思考回購、留存與會員經營策略。
主動與執行力：能獨立規劃並推進專案，主動發現問題並提出解決方案，確保目標與時程達成。
創意與市場敏感度：對電商、數位行銷與市場趨勢有興趣，能將市場觀察轉化為會員經營的創新做法。
溝通與協作能力：能與內部團隊及區域夥伴有效合作，清楚表達想法並推動專案落地。

【工作待遇】

月薪 47,000 - 58,000 元 (依能力核定薪資) 。

如果您熱愛挑戰，渴望成長，並希望在數位物流領域發光發熱，那就快來加入我們吧！和 Lalamove 一起，開創更美好的物流未來！
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
敬啟者 – Lalamove十分重視您的隱私權，並致力於保護您的個人資料。本隱私權政策說明Lalamove將如何使用您的個人資料，並解釋您的隱私權以及所受到的法律保護，請花時間閱讀並理解本項政策。應徵者隱私權政策: https://www.lalamove.com/zh-tw/candidate-privacy-notice