Marketing lead
On-site Bangkok Full-time Senior General Marketing
Senior General Marketing role at Lalamove. Bangkok · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Help run the Bangkok marketing team and own Thailand’s customer and driver funnel results
- Build brand relevance through integrated communications, PR, events, shoots, social content and broadcast video
- Set campaign messages, audiences and goals, then brief creative, production and agency partners
- Write content and keep the brand’s social channels, website and app information current
- Track campaign results, return on investment and key performance indicators in recurring reports
What you bring
- A bachelor’s degree or above in marketing or a related discipline
- Three to five years in marketing communications and media planning
- Fluent Thai and English, including written, spoken and presentation communication
- Strong organization and communication skills for aligning teams and guiding decisions
- The flexibility to manage several projects under tight deadlines
Who this fits
You’ll suit a senior marketing role that combines team leadership, brand building, communications, PR and campaign measurement. The job is based onsite in Bangkok and covers market success in Thailand across both customer and driver audiences. Experience in a startup or fast-moving organization is an advantage.
From the employer
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 13-year-old company reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
What you will do
- Help the marketing manager lead the marketing team in Bangkok and hold responsibility for market success in Thailand across user and driver funnels.
- Brand Awareness: Position Lalamove in fiercely competitive environment to make the brand locally relevant and loved by increased engagement from customers and driver partners.
- Development and implementation of 360° marketing communications and PR plans/campaigns/projects.
- Spanning a wide range of communication materials such as print, signage, social media posts, and Videos and TVC.
- Facilitate and organize marketing activities such as marketing events, photoshoots, video shoots.
- Brief communication teams, production houses, and internal teams and supervise the production.
- Define the campaign key message, target audience, as well as campaign goals to give a clear brief to in-house creative and local agencies.
- Copywriting and content creation for all publications (internal and external).
- Ensure that all information is up-to-date on every platform, including Brand social media channels, website, and in-app.
- Responsible for creating bi-weekly and monthly marketing communication and PR reports.
What we seek
- Bachelor’s degree or higher in marketing or a related field.
- 3-5 years of work experience in marketing communication and media planning.
- Experience working in startups or/and fast-paced organizations would be an advantage.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Strong communication and organizational skills who can guide decision-making and alignment between parties toward a delightful art while achieving business goals.
- Mature, good team player, and flexible with an open mind attitude.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Fluent in Thai and English both verbal and written communication and presentation skills.
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