Director, Marketing

Lalamove lalamove.com Open · verified Sep 10, 2026

On-site Hong Kong SAR Full-time Director General Marketing

Leadership General Marketing role at Lalamove. Hong Kong SAR · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set marketing plans, promotions, budgets, and resources to create demand among users and drivers
Run campaigns, events, digital activity, and PR to increase user and driver leads
Build campaign tests, track outcomes, analyze findings, and recommend next moves
Lead the marketing organization, shape team processes, and coordinate work across markets and functions
Use customer, competitor, and trend insights to guide brand, product, and growth decisions

What you bring

Bring at least ten years from an MNC headquarters or regional headquarters
Show high proficiency with marketing technology tools and complex tracking infrastructure
Understand integrated marketing campaigns and have led marketing planning and budgeting
Know metrics such as CAC, CPO, CVR, and CPL
Have experience leading international, multicultural teams

Who this fits

You’ll suit this role if you are a senior, results-focused marketing leader with a strong business and data orientation, plus experience across growth and retention. You’ll be based onsite in Hong Kong, report to the Chief Operating Officer, and lead marketing across international markets. Cross-cultural people leadership and clear communication across functions are important parts of the role

From the employer

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as Director Marketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.

What we seek:

Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets
Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner
Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team
Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization
Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data
Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do:

Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels
Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations
Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.
Create processes and operating procedures between market and functional teams.
Undertake continuous analysis of the competitive environment and consumer trends

What you will need:

Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs
Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures
Extremely familiar with the concept of integrated marketing campaigns.
Experience in leading marketing planning and budgeting processes.
Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus
Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc
Experience in leading international / multi-cultural teams