Growth Marketing Specialist | Talent Marketplace

Lago Open · verified Sep 10, 2026

Remote Serbia Mid-level Growth Marketing

Mid-level Growth Marketing role at Lago. Remote, Serbia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll design and run experiments across acquisition, activation, retention, and referral
You'll manage paid social, paid search, email, and SEO, then improve channel performance
You'll use funnel data and A/B tests to find bottlenecks and improve conversion
You'll build dashboards, report growth KPIs, and share recommendations with leadership
You'll work with product, content, and creative teams on growth initiatives

What you bring

You'll bring two to four years in growth, performance, or data-driven marketing
You'll use analytics, attribution, and experiment results to turn data into actions
You'll have experience with A/B testing and structured experimentation
You'll be proficient with web analytics such as Google Analytics or Mixpanel
You'll have hands-on experience in at least two acquisition channels and communicate well across teams

Who this fits

This suits a mid-level growth marketer who can own multiple channels, test quickly, prioritize work, and collaborate across marketing, product, content, and creative. The role is remote, with Serbia shown in the header and the description listing the Philippines, Eastern Europe, and Latin America. The marketplace considers professionals for full-time and part-time remote opportunities.

From the employer

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Growth Marketing Specialist

Vertical: Marketing

Location: Remote - Philippines, Eastern Europe, and Latin America

USD Salary: Negotiable based on experience

The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts, validate hypotheses, and scale what works.

KEY RESPONSIBILITIES

Develop and execute growth experiments across acquisition, activation, retention, and referral channels.
Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).
Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.
Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.
Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.
Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.
Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.
Build and maintain dashboards to track key growth metrics and experiment results.
Research and implement new growth channels, tools, and tactics.
Present experiment findings and growth insights to leadership with clear recommendations.

Requirements

2–4 years of experience in growth marketing, performance marketing, or a related data-driven marketing role.
Strong analytical skills - comfortable with data, attribution, and deriving actionable insights.
Experience running A/B tests and managing structured experimentation programs.
Proficiency in web analytics (Google Analytics, Mixpanel, or similar) and marketing data.
Hands-on experience with at least two growth/acquisition channels (paid, SEO, email, referral, etc.).
Ability to move fast, iterate, and prioritize in a growth environment.
Strong written and verbal communication skills for cross-functional collaboration.

NICE TO HAVE

Experience with growth in a SaaS, D2C, or ecommerce environment.
Familiarity with product-led growth (PLG) strategies.
Knowledge of SQL or basic data querying for self-serve analytics.
Experience with landing page tools (Unbounce, Webflow, or similar).
Background in CRO (Conversion Rate Optimization).
Experience building and analyzing customer lifecycle email programs.

Benefits

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