Associate Brand Manager, Foodservice (12 month contract)

Lactalis lactalisexperience.fr Open · verified Sep 16, 2026

405 TWM, Ontario, Canada, M9C 5J1 Manager Brand Marketing

Mid-level Brand Marketing role at Lactalis. 405 TWM, Ontario, Canada, M9C 5J1 · CA$78,600–CA$98,300 base.

SalaryStated by Lactalis

CA$78,600 – CA$98,300

Base salary for this role, in CAD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll carry out brand plans across the marketing mix with guidance from your manager
You'll track competitive, consumer, retail and financial signals, then report performance monthly
You'll turn market and competitor findings into actions that grow brands or address risks
You'll run media, consumer promotion and in-store programs for Foodservice sales teams
You'll lead reformulation, packaging and relaunch work through commercialization with cross-functional teams

What you bring

Bring one to two years of brand-management experience; CPG background is preferred
Bring post-secondary marketing or related education; a university degree is preferred
Use Nielsen data and accurate analysis to assess markets, consumers, finances and performance
Manage multiple projects while working independently and contributing effectively on a team
Communicate bilingually and influence partners without formal authority

Who this fits

You'll fit this role if you can balance independent work with cross-functional collaboration and influence partners without formal authority. It is a twelve-month contract with a flexible hybrid model that supports forty percent remote work. Bilingual communication is required for frequent contact with partners, factories and headquarters outside Quebec.

From the employer

About Us:

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

Job Purpose

The Associate Brand Manager collaborates with the brand team (Yogurt & Liquid) to plan, manage, and execute marketing initiatives for our Foodservice sales teams.. Their responsibilities may range from ownership of low to mid-range (in terms of size/complexity) brands to ownership of specific components or initiatives of large brands, closely partnering with brand managers for effective execution. Please note this is a 12 month term position.

Responsibility

Brand Equity/Strategy. Implement marketing/brand plans and lead with executional excellence all elements of the marketing mix with guidance from their manager.
Analysis and Insights into Action. Proactively monitor the achievement of volume and profitability targets of the brand(s) by tracking competitive promotional activity, consumer and in-store promotion activity and issuing monthly reports of performance versus plan. This includes analysis of market, consumer, and financial data. Provide recommendations to maximize the growth opportunities and/or neutralize the threats by analyzing market trends, competitors, and retailer activity.
Communications/Media/Promotions. Build the brand through execution and optimization of marketing plans including media support, consumer promotions, and in-store promotional activity. Lead execution of marketing communication activities in partnership with their manager to ensure effective consumer communication.
Innovation/Renovation. Proactively manage and execute projects that contribute to both short and long term objectives, such as reformulations, packaging design/format changes and re-launches. Effectively lead cross-functional teams with strong project management to expedite throughout the commercialization process.
Long Term Planning Involvement/Budget Management: Support the development of the Long Term Plan by providing data and analysis. Responsible for tracking and managing marketing spend within budget.
Cross-functional Leadership. Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) partners to support effective communication and collaboration. Provide valuable insight and feedback to stakeholders as required.
Business Acumen/Management. Collaborate with Sales functions to develop and validate in-store executions aligned with business growth targets. Continuously monitor and assess results versus target and implement action plans as required.

Qualifications

1-2 years of brand management; CPG experience is preferred
Post secondary education in marketing or a related discipline. University degree preferred.
Pro-actively anticipate problems
Analytical skills with reporting accuracy
Solid understanding of marketing and business fundamentals
Ability to successfully execute multiple projects
Proficient with Nielsen data
Strong initiative and the ability to influence without authority
Ability to work independently and function as a strong team player
French speaking is an asset

This job description is intended to summarize the overall level of responsibility of the job and is not an exhaustive list of all the duties performed.

Competency

CareDareInspireShare

What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following package for contract employees:
• A Competitive Base Salary
• A Retention Bonus of 15% to be paid out at the end of the contract
• 8% vacation pay
• Health & Dental Benefits starting day 1
• Learning and Development opportunities
• Potential for future full time permanent opportunities!

Our ESG commitment:

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

Our commitment to DEI:

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.

Le bilinguisme est requis puisque le poste exige des communications fréquentes avec nos partenaires, nos usines et notre siège social qui se situent hors Québec.

Bilingualism is required as the position involves frequent communications with our partners, our factories, and our headquarters located outside Quebec.

Compensation:

As part of our commitment to fairness, trust, and transparency and our ambition to be an Employer of Choice, the base salary range for this position is: $78,600.00–$98,300.00 .

Please note: Along with a comprehensive Total Rewards package, your actual base salary will be fair, competitive, and be based on your skills, experience, and qualifications.