Brand Associate Manager

AstraZeneca Open · verified Sep 16, 2026

Barcelona Full-time Manager Brand Marketing

Mid-level Brand Marketing role at AstraZeneca. Barcelona · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll execute global Ultomiris initiatives for PNH and HSCT-TMA, including webinars, patient stories, and digital content
You’ll lead the differentiation campaign rollout and run global meetings and expert sessions to align teams
You’ll implement the PNH and HSCT-TMA Playbook with guidance and best practices for local teams
You’ll use brand, product, and competitor insights to guide decisions while managing timelines and budgets
You’ll create promotional and sales materials with partners while meeting regulatory and brand standards

What you bring

You have a bachelor’s degree in business or life sciences
You bring pharmaceutical or biotech experience spanning pre-launch and launch work across global, regional, or local markets
You understand rare-disease drug development and commercialization
You can work through matrix teams and deliver results through others
You bring strategic thinking, creativity, innovation, critical thinking, and a performance focus

Who this fits

This role suits a creative, strategic marketer who understands rare-disease commercialization and can coordinate across global teams. You’ll work in Barcelona with three office days and two home days each week. The position supports markets preparing for launches from the stated future launch period onward.

From the employer

Role Barcelona onsite / 3 days office - 2 days home

Brief Job Profile Description

The Global Marketing Partner, Hematology focus on contribute to the execution of strategic marketing initiatives that support the continued growth of Ultomiris in PNH and HSCT-TMA launches to deliver transformational benefits to patients worldwide. 

You are accountable for execution of global marketing strategy, cross-functional collaboration, launch readiness, and global rare disease leadership. The Hematology team is highly collaborative, creative, and ambitious - pioneering new initiatives to drive Ultomiris growth and improve patient outcomes. 

Support marketing plan execution, create promotional materials, and track brand performance. Collaborate with internal teams and external partners while ensuring budget alignment and regulatory compliance.

Typical Accountabilities

Success in this role will require a strong capacity to think creatively, see the bigger picture, and challenge conventional approaches to drive innovation.

Executing key global tactics aligned with strategic imperatives, such as PNH Connect webinars, tailored patient narratives, and digital content to support earlier diagnosis and treatment, differentiation of Ultomiris, and optimal treatment duration.

Leading the global rollout of a new global differentiation campaign.

Coordinating Global X-Functional Meetings (GXM) and "Meet the TA Experts" sessions to ensure alignment with global strategy, effective rollout of tools, and best practice sharing.

Generating insights to inform global strategy and messaging.

Leading the implementation of the PNH – HSCT-TMA Playbook - a modular enablement platform providing strategic guidance and best practices for local cross-functional teams to ensure consistent, high-quality execution across market archetypes

Supporting a subset of markets launching in 2026 onwards. Managing project timelines and budgets.

Contribute to the development and execution of campaigns or marketing plans, including the creation and refinement of distribution channel solutions, sales strategies, and promotional activities for assigned therapeutic areas or brands.

Create, review, and improve marketing and promotional materials based on research and business needs.

Track brand, product, and competitor performance and trends, providing actionable recommendations that inform both day-to-day decisions and long-term strategic direction.

Develop materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products.

Coordinate and deliver project work, special studies, and initiatives within own specialist area, meeting quality standards, ensuring brand consistency and regulatory compliance, and handling risks.

Build and maintain strong and productive working relationships and effective liaison with internal colleagues and external stakeholders—including agencies, organizer, consultant, supplier and partner organizations—to support the achievement of functional and business goals.

Contribute to budget planning, resource allocation, and the ongoing tracking of expenditure related to promotional initiatives, supporting transparency and efficiency in line with business priorities and risk controls.

Qualifications and Skills

Essential

Bachelor’s degree in business or life sciences; Experience in one or a combination of pharmaceutical or biotech industry in roles encompassing strategic pre-launch planning and launch, with global/regional/local experience and thorough understanding of the diverse requirements of Global markets

Profound understanding of drug development and commercialization in rare disease

Demonstrated ability to collaborate across matrix teams and achieve goals by delivering through others

Entrepreneurial spirit and strategic mindset including innovation and critical thinking with performance-oriented drive.

Desirable

An advanced degree (MBA, MSc or PhD). Marketing experience with demonstrated success across various stages of the brand lifecycle, including pre-launch planning, launch execution, and long-term business planning. Proficiency with data analytics tools.

Proven experience and knowledge of a broad base of external partners and customers including patients, prescribers, payors, providers and in/out license partners.

Date Posted

14-sept-2026

Closing Date

26-sept-2026

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com. Alexion participates in E-Verify.