Paid Media Manager (Freelance), Europe
At a glance
Manager-level Paid Media role at Kyra. Remote, Portugal · full-time.
Pay not stated Paid Media Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run digital campaigns, concentrating mainly on TikTok and Meta
- Review live campaign results and adjust activity to improve outcomes against KPIs
- Use testing to find ways to improve performance, then recommend changes based on the data
- Build working relationships with internal teams and clients, and share regular campaign updates
- Track changes across paid channels and propose campaign adjustments when they matter
What you bring
- At least three years in digital paid media, including work with TikTok, Meta or YouTube
- A record of using performance data to improve campaigns, plus confidence overseeing budgets of $500k or more
- Strong Excel skills, sound numeracy and analytical ability, and careful handling of administrative details
- You can explain and stand behind decisions that support client results
Who this fits
This role suits a paid media specialist who is comfortable presenting results to clients and collaborating with teams across countries and time zones. It is remote in Portugal.
From the employer
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:
Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
What You’ll Need to Thrive
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
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💟 Support
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