Head of Growth Marketing & MarTech

Konew FinTech Corporation Limited Open · verified Sep 13, 2026

On-site Central Full-time Director Growth Marketing

Leadership Growth Marketing role at Konew FinTech Corporation Limited. Central · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape growth plans across digital lending, cards and loyalty products to increase acquisition, engagement and revenue
You'll run coordinated campaigns spanning digital, social, CRM, content, O2O, partnerships and offline marketing
You'll improve performance, conversion and customer journeys through analytics, ROI tracking and marketing automation
You'll develop AI-led content, AEO and GEO approaches while building merchant, agency and partner campaigns
You'll oversee events, brand activations and cross-team execution to strengthen customer experience and business results

What you bring

A marketing, communications or fintech bachelor's degree, or an equivalent HKQF level five qualification
At least eight years in growth, digital, partnership or integrated marketing
Experience with performance marketing, CRM, social channels, acquisition and marketing measurement
A record of running integrated campaigns with measurable commercial outcomes, plus strong project and stakeholder management
Strong written and spoken English and Chinese; immediate availability is preferred

Who this fits

This suits a senior growth leader who can work directly with the CEO and take ownership of long-term growth and digital innovation. You'll need to work onsite in Central, Hong Kong, and collaborate across marketing, business and other internal teams. Experience in financial services, fintech, banking, lending, cards, payments, loyalty or e-commerce is preferred.

From the employer

Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
Support ad-hoc projects and assignments as required

Requirements

Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
Proven track record in managing integrated campaigns and delivering measurable business results
Strong commercial mindset, project management and stakeholder management skills
Excellent command of written and spoken English and Chinese
Immediately available is highly preferred

Benefits

Attractive remuneration package
Career progression opportunities
Discretionary performance bonus
Medical & Dental insurance
Birthday leave
Anniversary leave
Study leave
Study subsidy scheme
Employee property loan / personal loan scheme
Numerous other staff benefits