Ganey Law Group - Head of Growth Marketing
Leadership Growth Marketing role at JobRack. Remote, Serbia Β· full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set growth direction across content, digital acquisition, SEO, paid marketing, and conversion
- Propose experiments, spending plans, and success measures before work begins
- Monitor performance, identify trends, and share clear marketing updates
- Protect the firmβs voice and visual standards across content, video, and other materials
- Work with the founder and marketer to build a scalable engine for multiple offices and both audiences
What you bring
- Senior growth marketing experience, roughly five to seven-plus years
- Strategic judgment to develop plans and measure outcomes, not only execute tasks
- A hands-on approach to building programs while guiding overall direction
- Strong brand instincts and a polished, uncluttered sense of taste
- Experience marketing to both consumer and business audiences
Who this fits
Youβll suit this role if you are self-directed, proactive, comfortable challenging ideas, and willing to stay involved in the work. A warm, people-oriented style matters because the firm serves clients facing emotionally difficult immigration matters. The job is fully remote, requires three to four hours of overlap with the team, and is structured as a full-time independent contractor role.
From the employer
Own growth marketing strategy for a scaling immigration law firm. Shape the brand, build the engine, measure results.
$4,000-$5,500/month + open to more | Full-time | RemoteClick here to watch the video from the founder of Ganey Law Group.
We're an immigration law firm with offices in DC and Arizona, serving both individual and business clients. Immigration work is personal. For every client, their case is the biggest deal in their life. That shapes how we work. We're people-oriented, generous, chill, and we do things well. People stick around.
Over the next 12 months we're growing a lot. We're planning to acquire other law firms - expanding Arizona significantly to service more business clients, and likely acquiring something in Florida. We're becoming a medium-sized firm with a real footprint. We're growing organically already, but we're half-assing the marketing side because it's not the founder's zone of genius. We want a proper marketing engine so we can help more people and hit the flywheel across offices.
We're looking for a Head of Growth Marketing. Someone who brings senior strategic marketing leadership - who can own the strategy, ideate proactively, measure results, and shape the brand as we grow and acquire other law firms. Right now the founder is coming up with ideas himself and the existing marketing person is strong on execution but not on strategy or brand taste.
π Own marketing strategy across content, digital acquisition, SEO, paid, and conversion
π‘ Proactively ideate - propose what to do, how to test it, how much to allocate, and how to measure it
π Report on results and track trends
βοΈ Define and control the brand voice and taste across everything the firm produces (B-roll for videos, toning down AI-drafted content)
π€ Work closely with the founder - check in, get input, then execute alongside the existing marketing person who handles implementation
π¦ Build a coherent marketing engine that can scale across multiple offices (DC, Arizona, likely Florida) as the firm acquires other law firms
πΌ Serve both B2C and B2B audiences
3-4 hours of overlap with the team is expected.
Requirements
To be successful in this role, you need:
β Senior growth marketing experience (roughly 5-7+ years)
β Strategic thinker who can ideate, propose plans, and measure results - not just execute
β Hands-on operator who wants to build, not just direct from above
β Strong brand and taste sensibility - able to shape a premium, clean, Apple-like feel without being stuffy
β Data-driven - able to measure and report on marketing performance
β Able to market to both B2C and B2B audiences
Brownie points for:
β Design or artistic background (helps with brand taste)
β Affinity for premium or hospitality-style brands (hotels, Apple, high-end makeup brands) - someone inspired by creating a great guest-like experience
The ideal candidate is self-directed. You take some direction and run with it, checking in occasionally. Proactive and opinionated, willing to push back and propose plans. People-oriented and warm - the firm deals with clients going through emotionally heavy immigration issues. Someone who wants to stick around long-term fits best. The team is young, energetic, and chill.
Benefits
Whatβs in it for you?
π° $4,000-$5,500 USD per month*
πΌ Full-time
π Fully remote
*Open to paying more for the right person
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
This is our typical hiring process - occasionally, it may include extra steps.
For this role, JobRack is partnering with the company to find their next hire. Weβll handle all the screening and testing, so they see only the best-fit candidates - like you!
π How to shine
β’ Read the role details carefully.
β’ Submit a thoughtful, high-quality application.
β’ Stay responsive - weβll keep you updated at every stage.
β¨ Important notes
β’ Apply only through JobRack; please donβt contact the company directly.
β’ We expect a respectful hiring experience - any disrespect means instant disqualification.
β’ This is a full-time, primary role (no freelancing or second jobs).
β New to remote work?
Check out our handy FAQ: jobrack.eu/jobseeker-faq
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