Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at Knobelsdorff Enterprises. Goodhue · full-time · $97,445–$108,584 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build paid campaigns for business development, company-wide programs and recruiting, from audience selection through spend and creative
- Set campaign measures before launch, then track ROI, lead and applicant costs and shift budgets based on results
- Lead website SEO, research search terms, improve pages and align paid search with organic rankings and landing pages
- Monitor search traffic, rankings and conversions, and work with the senior creative manager to resolve site issues and maintain tracking
- Create and adapt ads, landing pages and other campaign materials, then add paid and SEO plans to the marketing calendar
What you bring
- At least five years in digital marketing, including paid work on LinkedIn, Meta and Google Ads, plus SEO
- You have used Google Analytics, Google Search Console and Google Tag Manager, and managed several campaign budgets at once
- You can set campaign KPIs, report ROI to leaders and use Adobe creative software or Figma
- You can show a portfolio with campaign and SEO outcomes plus ad creative you produced
Who this fits
This mid-level role suits someone who can run campaigns end to end, interpret performance data and work with limited daily direction. Minnesota-based hires are expected in the office one or two days weekly; hires outside Minnesota travel there at least quarterly. A valid driver's license is required.
From the employer
Working at Knobelsdorff (KE)
Along with building state-of-the-art projects, we build meaningful careers, lasting opportunities, and teams of dedicated individuals who truly own their work. As a leading turnkey specialty contractor specializing in Automation, Electric, Energy, and Power Services, our team tackles challenging, cutting-edge projects that provide opportunities to build new skills, confidence, and gain valuable hands-on experience in a variety of different industries. We tackle industrial electrical installations, advanced automation systems, and renewable energy solutions.
Since our founding as a family-owned company in 1988, we've grown while staying true to our core value. Starting your career with KE means joining a culture that values your contributions, moves quickly, takes calculated risks, and celebrates team members who step up and own their work.
If you're ready to join a team where your voice matters, your growth is supported, and your impact is celebrated, KE is the place for you.
The Digital Marketing Specialist owns paid digital campaigns and search engine optimization (SEO) across KE's four divisions, enterprise initiatives, and recruiting efforts. You'll take campaigns from strategy through execution, including building campaigns, creating ad content, managing targeting and spend, and measuring results.
You'll also play a key role in how KE shows up in search by owning SEO strategy and performance, partnering with the Sr. Creative & Digital Manager on website content and structure, and connecting paid and organic search efforts.
Success in this role means combining creativity with data to build campaigns that look great, reach the right audiences, and deliver measurable results. If you're someone who enjoys owning campaigns from start to finish, digging into performance data, and turning insights into action, this position is built for you.
What You’ll Do
Paid Digital Campaigns
- Own paid campaigns across LinkedIn, Meta, Google Ads, and other paid channels.
- Run campaigns supporting division business development, enterprise initiatives, and recruiting.
- Partner with the Director of Marketing and VP of Human Resources to define campaign needs, messaging, goals, and priorities.
- Work with Marketing Specialists on content and direction for division campaigns.
- Manage audience targeting and campaign spend within established budgets.
- Manage paid promotion of organic social content and job postings, including content identified for additional promotion.
SEO & Search
- Own SEO for the KE website, including keyword research, on-page optimization, and search performance across division, service, and careers pages.
- Provide SEO recommendations for new and existing website content.
- Coordinate paid and organic search strategies so keywords, landing pages, and Google Ads campaigns work together.
- Maintain Google Search Console and Google Business Profile listings for KE locations.
- Monitor technical SEO issues, including site speed, indexing, and broken links, and partner with the Sr. Creative & Digital Manager to address them.
Analytics & Performance
- Define success metrics for campaigns before launch based on division, enterprise, or recruiting goals.
- Measure and report ROI and cost per result, including cost per lead and cost per qualified applicant.
- Recommend budget shifts based on campaign performance.
- Track organic search traffic, rankings, and conversions and recommend changes based on results.
- Maintain tracking, tagging, and conversion setup in partnership with the Sr. Creative & Digital Manager.
Creative & Digital Support
- Design static and animated ad creative for each platform using KE brand templates and standards.
- Resize and version campaign creative across digital channels.
- Produce landing page and digital campaign assets.
- Support the Sr. Creative & Digital Manager with production design, including social graphics, flyers, and presentations, during peak workloads.
- Contribute paid campaign and SEO schedules to the enterprise marketing calendar.
- Perform other duties as assigned.
Candidates located in Minnesota are expected to work from the office 1–2 days per week. Candidates located outside of the state are expected to travel to the office at least quarterly.
What You’ll Bring
- 5–7+ years of digital marketing experience, with expertise in paid media across LinkedIn, Meta, and Google Ads, along with SEO, keyword research, on-page optimization, and search performance reporting.
- Experience with Google Analytics, Google Search Console, and Google Tag Manager.
- Experience managing multiple campaign budgets simultaneously.
- Experience setting campaign KPIs and reporting ROI to leadership.
- Working proficiency in Adobe Photoshop, Illustrator, and InDesign, or Figma.
- A portfolio demonstrating campaign results, SEO results, and self-produced ad creative.
- Ability to manage multiple campaigns, projects, and deadlines with limited day-to-day direction.
- Strong written and verbal communication skills.
- Proficiency with Microsoft Office Suite.
- Valid driver's license.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience preferred.
- B2B, industrial, or construction marketing experience preferred.
- Experience developing or managing recruiting campaigns preferred.
- Motion graphics experience for digital advertising preferred.
- Experience with SEO platforms such as Semrush, Ahrefs, or Moz preferred.
- Local SEO experience supporting a multi-location business preferred.
- Experience with website content management systems and technical SEO preferred.
- Experience with platform conversion tracking preferred.
Pay Range
We believe in paying for the value you bring to the team, and we aim to be competitive in every market we hire in.
Pay Range: $97,445.00 - $108,584.00 per year
Total Rewards Statement
As a full-time employee at KE, you'll have access to a comprehensive benefits package designed to support your health, wellbeing, and future.
- 100% employer-paid health and dental coverage for employees
- HSA contributions to support your medical expenses
- Company-paid life insurance and disability coverage
- 401(k) with competitive company match
- Performance-based incentives
- Paid weekly with competitive wages
- PTO, six paid holidays, and education reimbursement
- Exclusive employee discounts through Working Advantage
We believe your work should be rewarded with more than just a paycheck. At KE, we invest in your total wellbeing.
Physical Requirements
The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodation may be provided for individuals with disabilities.
Typical requirements may include:
- Ability to sit and work at a computer for extended periods.
- Ability to stand and walk periodically throughout the workday.
- Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
- Ability to communicate effectively in person, by phone, and through virtual meeting platforms.
- Ability to occasionally lift and carry materials or equipment associated with office and marketing activities.
Accessibility: If you need accommodations as part of the employment process, please contact KE Human Resources at HR@KEway.com.
Equal Opportunity Employer (EEO)
Knobelsdorff (KE) is an EEO to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, citizenship, veteran status, or any other protected characteristic under applicable federal, state, or local law.
Applicants have rights under Federal Employment Laws:
KE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please review the E-Verify Participation and Right to Work posters
If you need accommodation during the hiring process, let us know and we’ll work with you.
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