Associate Manager, Social Media

KnitWell Group Open · verified Sep 11, 2026

Corporate FAS Retail Services - Fort Myers, FL 33928 Full-time Manager Social Media

Mid-level Social Media role at KnitWell Group. Corporate FAS Retail Services - Fort Myers, FL 33928 · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Coordinate marketing and creative teams around social content goals and timely campaign delivery
Build editorial calendars and publish campaigns, posts, and updates across brand social channels
Support influencer strategy by finding partners, pitching promotions, handling gifting, and fulfilling product samples
Run paid influencer campaigns and tactical programs such as giveaways, then report on performance
Guide customer responses and internal education on social trends, platforms, and best practices

What you bring

Bring a bachelor’s degree in marketing, public relations, communications, or a related field
Offer at least three years of experience in public relations, social media, or communications
Show strong writing, media relations, verbal communication, organization, and time management skills
Use digital media and social platforms confidently, including Reels and blog platforms
Handle sensitive information while managing multiple projects and using Outlook, Excel, Word, Windows XP, and PowerPoint

Who this fits

You’ll fit a cross-functional role focused on fashion, social media, influencers, affiliate partners, and customer engagement. The position is regular and full time, based in Fort Myers, Florida. It suits someone who can balance content execution, relationship building, reporting, and changing social trends.

From the employer

About us

Built on the foundation of fashion’s most iconic color contrast – White + Black – WHBM inspires independent women to embrace their power and femininity through modern yet timeless styles. We’re proud to be a place for passionate people to learn, grow, and build empowered careers.

POSITION OBJECTIVE:

This position is responsible for supporting the ongoing and evolving Social Media and Influencers strategy. In doing so, this role supports the corporate and brand objectives through coordination with the cross functional teams; will also support to develop a business vision for influencers and social media and identify opportunities and important trends.

FUNCTIONAL RESPONSIBILITIES:

Assists in identifying and evaluating business opportunities and implementing programming within social media sphere.
Assists with coordinating with marketing and creative teams to align goals and ensure smooth and timely implementation of content programs.
Supports the coordination with internal teams to create editorial content calendars as well as implement campaigns, posts, updates, etc. for social media platforms.
Assists with the managing and maintaining of brand pages on consumer social networking sites such as Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok.
Collaborates and supports creative and social selling teams on social media content creation such as Reels, behind-the-scenes photos/videos, Lives etc.
Implements tactical social media initiatives, such as sweepstakes & giveaways, for customer acquisition and retention as well as monitors initiatives.
Tracks and monitors the success of influencer and social media initiatives and provide reports to management.
Executes monthly paid campaigns by developing brand content with multiple influencers
Assists with identifying key influencers (micro and macro); helping to cultivate influencer relationships and enhance paid and organic digital campaigns.
Responsible for influencer promo pitches and giftings
Assists in fulfillment of influencer product orders and samples
Educates internal partners and colleagues about social media and influencers, specifically around new trends and best practices.
Develops and maintains strong relationships with internal and external affiliate marketing partners, including rewardStyle and Shopstyle
Facilitates brand responses to customer inquires and comments in partnership with the Customer Service team.
Other duties as assigned.

QUALIFICATIONS:

BS Degree, Marketing, PR, Communications or similar field required
3+ years’ experience in Public Relations, social media, or communications strongly preferred
Strong writing, media relations, verbal communication and time management skills
Computer proficiency in Outlook, Excel, Word, Windows XP, and PowerPoint
Familiarity with digital media (video and photography), as well as social media platforms, programs, techniques, functionality, custom applications and blog platforms
Familiarity with creating social specific content such as Reels
Organizing and planning skills
Confidentiality and the ability to deal with sensitive information
Ability to effectively manage multiple, concordant tasks and projects
Excellent interpersonal skills

Location:

Corporate FAS Retail Services - Fort Myers, FL 33928

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.