Director, Growth Marketing
At a glance
Director-level Growth Marketing role at knit. New York · $135,000–$190,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the growth plan across paid, organic, content, lifecycle and account-based programs to produce qualified sales leads
- Build audience and channel plans, then launch campaigns yourself using growth and automation tools
- Work with Sales, SDRs and marketing partners to turn positioning and market opportunities into measurable pipeline
- Track channel results, funnel conversion and attribution, then adjust programs to improve efficiency and forecasting
- Manage marketing budgets by setting initial allocations, directing channel spend and reporting its impact
What you bring
- At least six years in B2B growth, demand generation or performance marketing, including work at a scaling organization
- A record of generating pipeline and revenue through enterprise go-to-market programs
- Hands-on experience with paid, organic, content and event channels, plus marketing budgets and spend reporting
- You can work with funnel analytics and performance data, and have used marketing automation, CRM and analytics tools
Who this fits
This is a hands-on senior individual-contributor role reporting to the Head of Marketing, with the possibility of building a team as the function grows. The role is based in New York City, prioritizes three days each week at the NYC office, and includes travel for customer meetings and industry conferences as needed. You’ll also attend two in-person company events each year.
From the employer
Who We're Looking For
Role: Director of Growth Marketing
Team: Marketing
Reports To: Head of Marketing
Supervisory Responsibility: This is a senior individual contributor role with the potential to build a team as the function scales.
Ideal Start Date: November 2026
Location: While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters.
Travel: This role will travel as needed for in-person customer meetings and industry conferences. Note, Knit does US All Team, in-person company events 2x per year.
Salary Range: $135,000 - $190,000
A little about us
Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.
Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups.
Come build with us!
Overview & Responsbilities
The Director, Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.
You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline.
You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research. This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results.
Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine. This is a hybrid role based in New York City.
Required Skills & Experiences
What Success Looks Like
You’ll be measured primarily by:
- Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
- SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.
- Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting
- Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.
- Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.
- Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.
- Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.
About You
A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth.
Required:
- 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
- Proven success driving pipeline and revenue impact in an enterprise GTM motion.
- Strong experience across growth channels, including paid, organic, content, and events.
- Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
- Command of marketing analytics, funnel metrics, and performance management.
- Hands-on experience with modern marketing automation, CRM, and analytics tooling.
- Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
- Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
- Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization
Nice to Have
- Experience in market research, insights, or adjacent data/analytics industries
- Familiarity with AI-powered products or platforms
- Experience in a high-growth startup where the GTM function was still being built
Benefits
Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!
Salary
In accordance with New York pay transparency requirements, the salary range for this role is $135,000 - $190,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.
Our Company Values
We are the Championship Team. This means we:
- Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
- Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
- Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.
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