PR & Communications Specialist - Kings League Brazil

ABOUT THE KINGS LEAGUE

Kings League has become a global phenomenon that has revolutionized and elevated sport and entertainment to a new dimension. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football and e-sports. Passionate, optimist, open-minded and disruptive, we reimagine the game every day, all together.

ABOUT THE ROLE

Main Responsibilities

• Execute the local PR and external communications strategy, generating relevant media coverage and strengthening Kings League’s reputation in Brazil.

• Build and maintain relationships with journalists, media outlets, and key stakeholders across sports, entertainment, business, and lifestyle.

• Identify cultural trends, media opportunities, and partnerships that increase brand relevance and create business opportunities.

• Develop compelling stories, press materials, and communication assets in collaboration with local and global teams.

• Plan and execute PR events, including press conferences, roundtables, and media shoots.

• Identify and coordinate influencer and creator partnerships that align with brand objectives and expand audience reach.

• Coordinate PR agencies and external partners, ensuring quality execution and alignment with brand objectives.

• Support leadership communications, spokesperson initiatives, and reputation management, including sensitive situations and potential crises.

• Track PR and communications performance, using data and insights to optimize reach, relevance, and impact.

Requirements

• 5–6 years of experience in PR, communications, journalism, or media relations, ideally in sports, entertainment, lifestyle, technology, or culturally driven brands.

• Proven experience in media relations, press office activities, story development, and reputation management.

• Established relationships with journalists, media outlets, and relevant industry stakeholders.

• Strong understanding of the Brazilian media landscape, creator economy, and digital culture, particularly TikTok and Instagram.

• Ability to identify cultural trends and opportunities that connect audience interests with business objectives.

• Excellent writing, storytelling, presentation, interpersonal, and negotiation skills.

• Strong analytical and organizational skills, including the ability to measure campaign performance and manage multiple projects simultaneously.

• Proactive, autonomous, and collaborative, with sound judgment and the ability to work in a fast-paced environment.

• Advanced English and confidence working with global stakeholders.

• Degree in Communications, Journalism, Public Relations, or equivalent professional experience.

• Hybrid work: 3 days per week on-site in Guarulhos, São Paulo.

Diversity & Inclusion commitment

At Kings League we strongly believe in building an inclusive and diverse work environment, where everyone can develop their full potential. We are committed to integrating people with any profile, independently of gender identity, sexual orientation, ethnicity, origin and/or disability status, and fostering a team where everyone has the opportunity to contribute and grow. If you meet the requirements of the position, we invite you to send us your application; we value the richness that diversity brings and look forward to welcoming your talent and experience.