Copywriter

Kettle Open · verified Sep 13, 2026

San Francisco Los AngelesNew York Full-time Mid-level Copywriting

Mid-level Copywriting role at Kettle. San Francisco · full-time · $80,000–$100,000 base.

SalaryStated by Kettle

$80,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from KettleOur estimate for the market: $90,000–$170,000

Below the market median of $127,500 for mid-level copywriting roles in San Francisco.

Worked out from 5 postings that stated pay, median $127,500. Last updated Sep 12, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll write for complete digital website projects, launches, seasonal promotions, and related campaigns
You'll create copy for product pages, campaign assets, social, email, and other touchpoints
You'll shape retail copy and buyflows around user journeys and purchase paths
You'll develop campaign ideas with creative teams and adapt messages across platforms
You'll build narratives for articles, brand stories, corporate communications, and other long formats

What you bring

Bring at least two to four years of copy experience, including digital agency work
Show product and long-form writing experience for websites and corporate communications
Shift voice and tone across a broad mix of clients and brands
Present clearly and logically to internal stakeholders in remote settings
Work collaboratively with an optimistic attitude and commitment to strong work

Who this fits

You’ll suit a conceptual digital copywriting role that works closely with agency and client-side creatives. The position is based in San Francisco and requires onsite work five days per week for two to three months during specific projects. Outside those project periods, the team works remotely

From the employer

Kettle is a team of passionate, fearless creatives focused on delivering great products, redefining best-practices, and providing new opportunities for our clients.

We are hiring a Copywriter to join our team writing copy for end-to-end digital website projects for one of our largest clients, a Bay Area based creative tech company. In this embedded role, you'll partner with other agency and client side creatives to write copy and campaigns for product launches, seasonal promotions, and more. If the term conceptual digital copywriter resonates, then this role may be for you.

These roles require team members to be onsite 5 days per week, for 2-3 months at a time, for specific projects. At other times during the year, the team is remote.

Candidates should have:

At least 2-4 years of copy experience, including time at a digital agency
Campaign ideation and execution, across multiple touchpoints
Product and longform copy experience, writing for websites, corporate communications, etc.
Ability to shift voice and tone to write for a broad range of clients and brands
An optimistic and collaborative attitude; genuinely cares about doing great work and working with great people
Comfort in fluently/logically presenting remotely to internal stakeholders

We'd like to know that you can write:

Product & Digital Copy: Clear, on-brand copy across product pages, campaign assets, social, email, and more
Retail, product copy and buyflows: Understand user journeys and paths to purchase, be ready to write and edit multiple touchpoints across the user journey
Conceptual Campaign Copy: Brainstorm in creative groups and generate ideas and campaigns that are on-strategy and answer the brief; nuance a campaign message across multiple platforms and contexts
Long Form: Thread a narrative across longer formats — articles, brand stories, and beyond

The target range of base compensation for this role is $80k - 100k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.