Brand Manager FemCare (o.b & Carefree) (m / f / d)
Mid-level Brand Marketing role at Kenvue. Europe/Middle East/Africa, Germany, North Rhine Westphalia, Rhein-Kreis Neuss · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help set brand direction across priority CE markets while keeping plans consistent and locally relevant
- You'll convert global playbooks into practical CE guidance and lead channel and media planning
- You'll govern the CE new product pipeline and set cluster priorities with Global and R&D partners
- You'll lead market research and cross-country projects that turn insights into stronger brand performance
- You'll connect local Brand and Shopper teams so strategy moves clearly into market execution
What you bring
- You have a university degree in business administration focused on marketing
- You bring initial brand management experience, ideally from FMCG or OTC
- You communicate fluently in German and English and work confidently with MS Office
- You combine analytical and conceptual thinking with strong presentation and storytelling ability
- You take ownership, manage complex projects under pressure, and work effectively across cultures and matrix structures
Who this fits
This role suits someone starting out in brand management who can work across countries, functions, and Global teams. The position is listed in Germany and requires business-fluent German and English; no travel, visa, or working-location details are provided.
From the employer
Who we are
At Kenvue we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands —including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.
We are looking for a Brand Manager (m/f/d) for our FemCare (o.b. & Carefree) segment.
What will you do
- Support the Brand Lead in strategic leadership across priority CE markets, ensuring consistency, focus and cluster relevance
- Own the CE adaptation of Global Playbooks translating global strategy into clear actionable framework for CE markets
- Lead channel and media strategy at CE level, including development of CE media strategies and guidance for local media plans
- Accountable for CE NPI pipeline portfolio governance and cluster level prioritization in close collaboration with Global and R&D teams.
- Act as primary interface to Global teams, ensuring alignment on strategy, innovation and long term growth choices
- Drive insight led decision making by initiating and leading CE level market research and integrating into strategic recommendations
- Independently lead cross functional and cross-country projects that strengthen brand performance, scalability and executional excellence
- Partner closely with local Brand & Shopper teams to ensure clarity of roles, strong handover from strategy to execution and consistent deliver across markets
What we are looking for
- Successfully completed university degree in business administration with a focus on marketing
- First professional experience in brand management, preferably in the FMCG or OTC industry
- International experience through internships or studies desirable
- Very good conceptual as well as analytical skills and strong in presentations/storytelling
- Entrepreneurial thinking and a high degree of personal responsibility
- Confident handling of operational and organizational complexity (e.g. in a matrix organization)
- Intercultural competence and outstanding communication skills
- Strong project management skills even in complex situations and under time pressure
- Business fluent in German and English
- Confident in the use of MS Office
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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