Senior Marketing Specialist (m/f/div)
At a glance
Senior General Marketing role at Keenfinity. Ovar · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Help shape KEENFINITY’s brand position and check that its identity is used consistently across channels and materials
- Compare market and competitor activity, then use those insights to inform B2B marketing for key decision-makers
- Turn technical and business details into audience-specific messaging, customer stories, case studies and other materials
- Plan B2B content and lead generation across LinkedIn and its Campaign Manager, using performance data to recommend improvements
What you bring
- A degree in marketing, communications or a related discipline
- At least five years in B2B marketing, brand management or marketing communications
- Hands-on background in digital marketing, brand work and content development
- Fluency in both English and Portuguese
Who this fits
This role suits a senior B2B marketer who can connect brand work, customer-focused content and digital performance. You’ll work from Ovar in a hybrid arrangement. The position calls for fluent English and Portuguese.
From the employer
The Keenfinity Group delivers professional communication and security solutions that connect and protect people and assets. Following its carve-out from the Bosch Group in mid-2025, it operates as independent company within the portfolio of European investment firm Triton. The Group’s four Businesses include Audio delivering professional communication products of the globally renowned brands Bosch, Electro-Voice, Dynacord, RTS and Telex, IQSIGHT Video Systems, Radionix Intrusion & Access, and KEENFINITY Electronics Manufacturing Services (EMS). In fiscal year 2025, the group generated revenues of over €1 billion and employed approximately 4,000 people across more than 40 countries.
As a Senior Marketing Specialist, you will be responsible for strengthening the KEENFINITY brand, supporting business growth and increasing market visibility through strategic B2B marketing initiatives.
You will support Marketing & Brand activities across digital and offline channels, bringing expertise, best practices and market insights to strengthen KEENFINITY’s positioning and customer engagement.
Responsibilities:
Marketing and Brand
- Support the development of KEENFINITY brand positioning.
- Conduct market and competitor benchmarking.
- Ensure consistent application of the KEENFINITY brand across all channels and materials.
- Develop and execute B2B marketing initiatives targeting key decision-makers.
- Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition.
- Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey.
- Develop customer success stories, case studies and other marketing materials.
Digital Marketing & Performance
- Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation.
- Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.
What distinguishes you:
Education
Degree in Marketing, Communication or a related field. Technical understanding is considered an advantage.
Experience
- At least 5 years of experience in B2B Marketing, Brand Management or Marketing Communications.
- Experience in industrial, manufacturing, electronics or technology sectors is an advantage.
- Experience with digital marketing, branding and content development.
- Experience working with international stakeholders and cross-functional teams.
Skills
- Expertise in B2B marketing and customer-centric communication.
- Strong understanding of industrial customers, their decision-making processes and communication needs.
- Strong knowledge of branding, positioning and market differentiation.
- Good communication and storytelling skills.
- Strong understanding of website management, LinkedIn and digital marketing channels.
- Strong project management and organizational skills.
- Good understanding of marketing analytics, SEO and digital performance.
- Fluent in English and Portuguese.
Keenfinity Salary Range
Annual Gross Salary of 35 000 - 39 200 € (depending on experience) + equity
Keenfinity benefits includes:
⚖️ Flexible work conditions
🧑⚕️ Health insurance and medical office on site (nutrition, psychology, physiotherapy and general clinic)
🍽️ Canteen
🅿️ Free parking lot
🏋️ Sports and health related activities (gym)
📚 Training opportunities (i.e., technical training, foreign languages training) & certifications
📈 Opportunities for career progression and continuous professional development
🌐 Exchange with colleagues around the world
💲 Access to great discounts in partnerships and products
🌍All our positions are open to people with disability
----
At Keenfinity we don’t just build innovative solutions — we shape a smarter, more connected world through technology.
We value different backgrounds, ideas, and experiences and we’re committed to growing, learning, and celebrating success as one team. Everyone is welcome here — we foster an environment where everyone is respected, valued, and encouraged to be their authentic self.
Keenfinity is an equal opportunity employer, offering equal opportunities for all. We welcome applications from people with disabilities and can offer support, if needed. When everyone has a chance to contribute, we all do better.
Not this one either?
Claude or ChatGPT reads the other 93,030 for you.
Get better matches →
