Local Brand Manager Finland
At a glance
Manager-level Brand Marketing role at Karo Healthcare. Espoo · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn Nordic brand direction into Finnish commercial plans and shopper activity
- Build yearly activation across retail, pharmacies, field teams, healthcare professionals and digital channels
- Run local launches and campaigns, then check how well they land in market
- Work with account managers on sales stories, customer activity and retailer delivery
- Track brand results, pricing, budgets and advertising spend while adapting materials for Finland
What you bring
- A university degree in marketing, business, economics or a related area
- At least three years in a comparable OTC or cosmetics role, with practical brand and local activation work
- You can read retail, shopper and category signals and turn them into commercial next steps
- Fluent Finnish and English
Who this fits
This role suits a hands-on brand manager who can connect local execution with Nordic direction and collaborate across sales, category, healthcare professional, field and marketing teams. The position is based onsite in Espoo, Finland.
From the employer
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Local Brand Manager for our office in Espoo, Finland.
What's in it for you?
- Take ownership of exciting brands and make a real impact in the Finnish and Nordic market
- Join a collaborative, international team where your ideas are valued and encouraged
- Grow both personally and professionally through broad responsibilities and diverse challenges
What you’ll be doing
- Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
- Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels.
- Lead local launches, campaigns and in-market execution, ensuring strong implementation and measurable impact.
- Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution.
- Collaborate with Category Managers to strengthen shopper relevance, category development and customer value.
- Provide local consumer, shopper and market insights to influence Nordic brand planning.
- Adapt media, digital, POS and E-POS materials to local market needs.
- Track brand performance, pricing, budgets and A&P spend.
- Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing.
- Own local execution while ensuring alignment with Nordic strategy and Finnish market opportunities.
Requirements
- University degree in Marketing, Business, Economics or a related field.
- At least 3 years of hands-on experience in a similar role within OTC and cosmetics.
- Proven experience in brand management, local activation and commercial execution.
- Strong understanding of retail, shopper behaviour, category development and customer dynamics.
- Strong analytical skills, with the ability to turn insights into clear commercial actions.
- Strong presentation, communication and stakeholder management skills.
- Comfortable working in a fast-paced, international environment with an entrepreneurial mindset.
- Fluent in Finnish and English.
- Experience with Rx products is considered a strong advantage.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Pension Covered by ELO
- Up to €150 towards home-office equipment
- Very positive work environment in an international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
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