Consumer Insights Account Manager

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Job Details

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

About the job

As Account Manager, Retail & Shopper, you’ll help clients turn changing shopper behaviour, category dynamics and market signals into confident business decisions. You'll build trusted client relationships, uncover growth opportunities and craft research approaches that address the decisions clients need to make.

This role is ideal for someone coming from a market research, consumer insights or analytics background who enjoys partnering with clients, solving commercial challenges and turning data into business decisions.

Reporting to the Kenya Practice Lead, you’ll bring together research, operations, analytics and commercial colleagues to deliver high-quality work from brief to debrief. You’ll protect project quality and profitability, support the growth of junior colleagues and help strengthen Kantar’s Retail & Shopper practice through relevant, evidence-based recommendations

Job Goals

• Build a healthy pipeline by growing existing accounts, reactivating relationships and developing relevant prospects.
• Lead client discovery conversations that uncover business priorities and translate them into clear research questions.
• Convert opportunities and briefs into compelling, commercially sound proposals, scopes and pricing recommendations.
• Deliver research and insight projects to agreed scope, timing, budget and quality standards.
• Translate evidence into clear narratives and practical recommendations that support client decisions.
• Strengthen account plans, client relationships and renewal, upselling and cross-selling opportunities.
• Coach project colleagues, clarify responsibilities and share Retail & Shopper knowledge across the team.

Ideal Skills & Capabilities

• Experience gained within market research, consumer insights, analytics or related evidence-based consulting environments.
• Hands-on experience delivering quantitative market research and shopper insight programmes, with working knowledge of qualitative methodologies.
• Ability to interpret retail, fast-moving consumer goods and shopper trends and turn them into timely client conversations and opportunity hypotheses.
• Evidence of developing client accounts, shaping proposals, pricing work and converting opportunities into profitable projects.
• Skill in turning complex evidence into concise narratives, recommendations, proposals and presentations for different client audiences.
• Capability to lead concurrent projects, manage scope and financial performance, resolve risks early and support others’ professional growth.

Why join Kantar?

Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once.

We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered. The work is becoming more connected, more dynamic and more impactful.

People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next.

If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our internal Applicant Tracking System for as long as is necessary for recruitment purposes, which may include sharing your details with the hiring manager.

Location

Nairobi, Matundu LaneKenya

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.