Head of Group External Communications 100% (f / m / d)

Julius Baer Open · verified Sep 17, 2026

Zurich Full-time Director Communications

Leadership Communications role at Julius Baer. Zurich · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and deliver media plans that support the bank's positioning and corporate messages
You'll build relationships with leading Swiss and international journalists, influencers, and press
You'll guide communications for results, AGM, management updates, and other external announcements
You'll lead issue responses, serve as a key spokesperson, and oversee media content approval
You'll manage an international media team while using coverage data and sentiment to refine plans

What you bring

Bring at least ten years in public or media relations, ideally within wealth management or banking
Bring a bachelor's degree in public relations, communications, journalism, or a related discipline
Bring strong financial-media connections and a clear understanding of digital channels and LLMs
Bring sound judgment, analytical ability, persuasive communication, and confidence under pressure
Bring fluency in German and English plus a collaborative approach to cross-functional work

Who this fits

You'll suit a senior communications leader who can advise executives, protect reputation during difficult situations, and work closely with Investor Relations, Finance, Legal, and Regulatory teams. This Zurich-based role is full-time and includes leading an international team while reporting to the Head of Group Communications. You should be comfortable with tight deadlines, crisis pressure, and collaboration across teams, functions, and regions.

From the employer

At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together.

As Head of Group External Communications, you are a senior leader responsible for protecting and enhancing the Bank’s reputation and valuation through active engagement with the media and providing advice and support around developing themes and issues that could affect its reputation. This includes developing and executing a proactive media strategy in line with the Bank’s strategic positioning, building and nurturing journalist relationships with top-tier Swiss and international media outlets, financial calendar communications and other external news events, issues response, and leading and developing an international team of media professionals. This role reports to the Head of Group Communications.

YOUR CHALLENGE

Strategy Development: Create and execute a comprehensive media strategy, including proactive media engagement and corporate messaging, aligned with the Bank’s strategy and positioning
Media Relations: Cultivate and maintain relationships with top-tier Swiss and international journalists, influencers, and national/regional press
Financial Communications: Actively support financial calendar events, including full- and half-year results, interim management statements, AGM and ad hoc announcements
Issues Management: Prepared for and advise on response strategies, which support the Bank’s reputation for doing the right thing, and act as a primary spokesperson
Content Creation: Oversee the writing, editing, and approval of press releases, media advisories, talking points, position papers, and pitches
Team Leadership: Partner with and advise the Head of Group Communications as part of developing and executing the Group’s Communications strategy and plan; connect, mentor, and lead an international team, collaborating closely with internal stakeholders, including Investor Relations, Finance, Legal and Regulatory, among others
Monitoring & Analysis: Oversee media monitoring and establish meaningful data analysis to gauge sentiment and inform strategies accordingly

YOUR PROFILE

Experience: 10+ years proven experience in public relations or media relations, preferably in Wealth Management or Banking, with a demonstrated history of securing high-impact coverage and issues management
Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field, preferred
Analytical Skills: Strong judgment and analytical skills for assessing risk and opportunity
Communications Skills: Exceptional communication (written and verbal), strategic thinking, and strong interpersonal skills
Media Relationships: Existing, strong relationships with key financial media contacts.
Media Savvy: Demonstrable understanding of how media works, and the intersection of digital channels and LLMs
Leadership: Ability to work with senior leaders in a fast-paced environment and handle pressure, particularly in crisis scenarios
Collaborative, team player: Understands the value of working collaboratively across teams, functions and regions
Networking: Ability to build and maintain strong external and internal relationships
Fast-paced Environment: Ability to work under pressure and manage tight deadlines
Language: Fluent German and English required

We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site.

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