Lead, Brand Experience & Marketing

jrtc Open · verified Aug 21, 2026

Vero Beach Senior Brand Marketing

Senior Brand Marketing role at jrtc. Vero Beach.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create advertising and social content across traditional, digital, and social channels
You'll build event experiences through activations, fan engagement, signage, and on-site brand support
You'll find sponsorship prospects, manage partner commitments, and report on partnership results
You'll support ticketing and retail operations, including scanning, will-call, staffing, and guest flow
You'll coordinate signature events and manage media and brand needs on site

What you bring

You have a preferred bachelor's degree in business, marketing, communications, sports management, or a related field, or equivalent experience
You bring preferred experience of one to three years in sports marketing, sales, or a related field; baseball experience is highly desirable
You communicate well, work independently, and manage your own and team schedules effectively
You know Microsoft Office; Adobe Illustrator, InDesign, or Canva experience is preferred
You can lift equipment up to thirty pounds, hold a valid driver's license, and work nights, weekends, and holidays

Who this fits

You'll suit a hands-on marketer who can move between content, sponsorships, ticketing, retail, and live event work. The role is based in Vero Beach and requires irregular hours, including nights, weekends, and holidays. You'll collaborate across teams while also working independently with minimal supervision.

From the employer

The Lead, Brand Experience & Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corporate partnerships sales, and ticket sales and operations. This role works closely with the Coordinator, Marketing. Retail & Brand Experience to translate strategy into execution. The Lead, Brand Experience & Marketing collaborates closely with the Lead, Retail & Marketing to ensure an engaging brand presence across social media, ticketing, retail, marketing activations, and event execution. This position is hands-on, event-facing, and plays a key role in driving revenue and delivering high-quality experiences for guests, partners, and other stakeholders.

Responsibilities

Marketing Execution, Brand Experience, and Media Relations

Assist in scheduling and creating content for advertising campaigns, utilizing both traditional, digital, and social media platforms
Serve as a primary contributor to the development and management of content for the JRTC’s social media channels
Create basic marketing graphics and internal and external signage as required
Generate sales leads through networking, outreach, and targeted email campaigns in alignment with the JRTC’s marketing strategy
Manage and archive facility/event photos and videos; serve as a primary contact for third-party photographers and videographers
Support community-facing and marquee events through strong on-site brand and guest experience education

Assist in the development and execution of on-site activations, fan engagement initiatives, and sponsor experiences that enhance the overall event atmosphere and audience engagement
Enhance brand visibility by facilitating media outreach, building relationships with key media contacts, and strategizing ways to secure media coverage

Sales & Corporate Partnerships

Assist with sales of corporate sponsorships by identifying potential partners, securing agreements, and cultivating long-term relationships
Oversee the execution of partnership deliverables, ensuring sponsors receive exceptional service and measurable value
Prepare data-driven reports to showcase the effectiveness of partnerships, facilitating renewals and continued success

Ticket & Retail Operations Support

Support the Coordinator, Marketing, Retail & Brand Experience with on-site ticketing operations during events, including will-call assistance, ticket scanning support, and guest flow coordination
Assist in development of ticket sales strategies and outreach
Support the Lead, Retail & Marketing with retail-related needs, including coordination during events, promotional tie-ins, and guest flow alignment
Assist with retail staffing coordination and issue resolution during high-volume events as needed
Collaborate on cross-promotional initiatives that connect ticketing, partnerships, and retail revenue opportunities

Event & Cross-Functional Support

Collaborate with cross-functional teams to execute key events, such as the Jackie Robinson Day Game, the Andre Dawson Classic and other signature MLB and third-party events at the facility
Serve as an on-site point of contact for media relations and brand execution during MLB and third-party events

Qualifications & Skills

A Bachelor’s Degree in Business, Marketing, Communications, Sports Management, or a related field is preferred. Equivalent education and experience will also be considered
1–3 years of experience in sports marketing, sales, or a related field is preferred
Prior experience working in professional or amateur baseball is highly desirable
A professional, self-motivated individual who excels both as a team player and working independently with minimal supervision
Strong ability to manage both personal and team time effectively
Supervisory experience of at least 1 year is preferred
Excellent written and verbal communication skills
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). Experience with Adobe Suite (Illustrator and InDesign) and/or Canva is preferred
Ability to lift boxes and equipment up to 30 pounds as needed
Ability to work irregular hours including nights, weekends, and holidays
Possession of a valid Driver's License

Pay Rate: $17.00 per hour

The actual offer will carefully consider a wide range of factors, including your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.