Senior Performance Marketing Manager
Remote US Full-time Senior Performance Marketing
Senior Performance Marketing role at Jobscan. Remote, USA · full-time · $110,000–$125,000 base.
SalaryStated by Jobscan
$110,000 – $125,000
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Google Ads and Microsoft Ads from account design through daily bid, query, audience, and creative decisions
- Improve profitable scale by balancing acquisition cost, volume, and unit-economics goals
- Create spend, CAC, payback, and funnel-stage monitoring to guide account decisions
- Launch Meta-led paid social with structured tests and clear go or no-go calls
- Work with the Head of Marketing on strategy, landing pages, and future growth bets
What you bring
- You’ve spent at least five years running performance marketing directly and know Google Ads deeply
- You’ve personally managed more than one point two million dollars in annual paid media budgets
- You work fluently with CAC, payback, LTV, conversion lag, and attribution while building your own reporting
- You have Meta or other paid-social experience, especially launching or relaunching a program
- You use AI tools daily and can explain performance decisions to technical and non-technical audiences
Who this fits
You’ll thrive as a hands-on individual contributor who wants to own paid acquisition rather than manage people. You’ll need to work independently, handle ambiguity, and maintain meaningful overlap with US Eastern hours. The role is remote within the USA.
From the employer
At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!
Jobscan is committed to equal pay; diversity, equity, and inclusion; and As we continue to grow, we are always adding more benefits and perks for our team.
Jobscan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Overview
Join Jobscan as our Senior Performance Marketing Manager and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Paid search is our largest acquisition channel and one of the biggest engines of our growth, and you will own it end to end.
This is a hands-on craft role for someone who loves living inside the platforms and making the numbers work, not a management seat. You will run paid acquisition as an operator: strategy, account structure, day-to-day optimization, and the economics behind it. Later this year, you will lead our expansion into paid social as a major growth bet. Staying self-driven, analytical, and responsive to data, you will partner directly with the Head of Marketing to make paid acquisition a precise, profitable, and scalable machine.
Key Responsibilities
- Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
- Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
- Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
- Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
- Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
- Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
- Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.
Required Skills & Qualifications
- 5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
- Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
- Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
- Meta or paid social experience, ideally including standing up or relaunching a program.
- B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking).
- Uses AI tools actively in their daily workflow, not just aware of them.
- A true individual contributor, energized by hands-on ownership and not seeking to step into people management.
- Can work independently without heavy process or hand-holding. Comfortable with ambiguity.
- Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
- Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.
Nice to have:
- SQL or BigQuery, and Looker Studio dashboarding.
- Server-side tracking and attribution depth (GTM, Rudderstack-type pipelines).
- Hands-on landing page and CRO experience.
- B2C SaaS, or career, HR, or recruiting-adjacent industry experience.
Jobscan is committed to equal pay; diversity, equity, and inclusion; and As we continue to grow, we are always adding more benefits and perks for our team.
Jobscan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.