Public Relations Lead
At a glance
Senior Public Relations role at Jobs for Humanity. Cairo · full-time.
Pay not stated Public Relations salary
growthroles summary, based on the employer's posting.
What you'll do
- Set annual PR and communications plans around brand and business priorities
- Lead PR for launches, collections, events, partnerships and announcements
- Build press and creator relationships, then manage coverage, outreach, deals and content rights
- Coordinate agencies, suppliers and event publicity, including guest lists and press attendance
- Own crisis responses, budget tracking and campaign reporting tied to brand value
What you bring
- You bring five to seven years in PR, ideally in fashion, luxury, beauty or lifestyle
- You have led campaigns, launches, events and influencer partnerships, with a strong media network in Egypt
- You speak and write Arabic and English well, and hold a relevant bachelor's degree
- You can negotiate, present, manage crises and handle budgets, contracts, agencies and creator rights
Who this fits
This senior role suits someone who can lead PR strategy and execution while working across marketing, social media, content, e-commerce, retail and customer care. It is based in Cairo with a hybrid setup.
From the employer
EMMA
* 5-7 years in PR, ideally in fashion, luxury, beauty or lifestyle
* A proven record leading campaigns, launches, events and influencer partnerships
* A strong media and influencer network in Egypt (GCC experience is a strong plus)
* Excellent written and spoken Arabic and English
* Sharp negotiation, presentation and crisis-management skills
* A clear grasp of paid vs organic usage, licensing, approvals and creator rights
* Comfort managing budgets, contracts, agencies and reporting
* A bachelor's in PR, communications, marketing, media or a related field
You'll work closely with Marketing, Social Media, Content, E-commerce, Retail and Customer Care, and make sure everything EMMA says publicly sounds like EMMA.
* The annual PR and communications strategy, built around brand and business goals
* PR campaigns for launches, collections, events, collaborations and announcements
* Relationships with fashion editors, journalists, stylists, influencers, celebrities and industry partners
* Earned media: press releases, pitches, interviews, press kits, and the quality and sentiment of every mention
* Influencer and celebrity relations end to end: outreach, negotiation, agreements, deliverables and usage rights
* Regional media and influencer databases
* PR agencies and suppliers, with clear briefs, timelines and budgets
* Event and fashion show PR: guest lists, press attendance, interviews and coverage
* Crisis communication plans and official responses
* The PR budget, monthly and post-campaign reporting, and proof that spend delivers brand value
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