Manager Marketing Ops, Analytics & ABM
At a glance
Manager-level Marketing Operations role at Jitterbit. Remote, Canada · full-time · no salary stated · we estimate CA$95,000–CA$111,250 across Canada.
Jitterbit has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run the marketing systems stack, administer HubSpot and Salesforce, and coordinate tool reviews, renewals and integrations
- Set lead scores and lifecycle stages, then manage routing rules and handoffs between marketing and sales
- Investigate failed syncs, API connections and automated workflows, and resolve backend issues
- Build CRM dashboards for campaign returns, pipeline movement, lead-to-opportunity conversion and attribution
- Maintain revenue process documentation, data quality and privacy controls across databases
What you bring
- At least four years in hands-on marketing operations, with revenue or sales operations experience as a plus
- Advanced administration experience in both HubSpot and Salesforce, including marketing automation and lead routing
- You understand CRM syncs, field mapping, webhooks, APIs and data integration platforms
- You have built attribution models, campaign reporting and leadership dashboards using the named CRM or BI tools
Who this fits
This manager-level role suits someone who can work deeply in CRM administration, revenue workflows and reporting. It is remote and based in Canada.
From the employer
Jitterbit automates and orchestrates business systems to empower teams, unlock value, and accelerate business transformation. With Jitterbit, organizations can streamline operations, enhance data accessibility, and deliver on a growing list of IT needs more quickly and confidently.
For organizations ready to modernize and innovate, Jitterbit provides a unified AI-infused low-code platform for integration, orchestration, automation, and app development that accelerates business transformation, boosts productivity, and unlocks value. The Jitterbit Harmony platform, including iPaaS, API Manager, App Builder and EDI, future-proofs operations, simplifies complexity and drives innovation for organizations globally.
Key Responsibilities
MarTech Stack & System Architecture
Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.).
System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health.
Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects.
Lead Lifecycle, Routing & Backend Workflows
Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales.
Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times.
Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows.
Sales Ops & Pipeline Alignment
Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility.
Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams.
Reporting, Analytics & Governance
Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion rates, and multi-touch attribution.
Data Hygiene & Compliance: Oversee data enrichment, deduplication, list hygiene, and compliance protocols (GDPR, CCPA, CAN-SPAM) across all databases.
- Experience: 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technology.
- Dual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing).
- Technical Skills: Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platforms.
- Analytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI).
- Problem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn't fire.
- Certifications (Preferred):
- HubSpot Marketing Software / Operations Hub Administrator Certification
- Salesforce Certified Administrator
What Success Looks Like in 90 Days
First 30 Days: Audit the current HubSpot-Salesforce sync, review existing lead scoring/lifecycle workflows, and map out the current tech stack topology.
First 60 Days: Clean up backlog sync errors, optimize lead routing rules, and establish unified data hygiene protocols across both systems.
First 90 Days: Deliver standardized revenue reporting dashboards (MQL-to-Opportunity conversion, campaign ROI) and present recommendations for tech stack efficiency.
All your information will be kept confidential according to EEO guidelines.
This is a remote role, but located in Canada.
Jitterbit is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
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