Senior Director - Marketing, Tamil

Jiostar Open · verified Oct 23, 2026

Chennai - Kochar Jade Full-time Director General Marketing

At a glance

Director-level General Marketing role at Jiostar. Chennai - Kochar Jade · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

LocationChennai - Kochar Jade

EmploymentFull-time

PostedOct 23, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Shape brand integrations to serve programming and advertising goals, then develop branded content with creative teams
Connect sales, PRS, production and product stakeholders while keeping client campaigns on track
Assess integration results and turn those findings into practical improvements
Build social and OTT audiences with digital content, campaigns, influencer partnerships and activations
Spot digital revenue opportunities and work with sales to win sponsorships and paid partnerships

What you bring

You bring ten to twelve years of relevant experience and an MBA in marketing from a leading Tier 1 or Tier 2 college
You can read, write or speak Tamil in at least two of those forms
You have managed media relations and marketing campaigns, measuring social and branding results
You can build media relationships and handle several projects at once

Who this fits

This director-level role suits someone who can connect brand integrations, digital audience growth and campaign monetization. You need cultural awareness for Tamil audiences and proficiency in at least two of reading, writing and speaking Tamil.

From the employer

Key Responsibilities

Develop and execute brand integration strategies in alignment with programming and advertising objectives.
Collaborate with creative teams to create innovative branded content solutions.
Act as a liaison between sales, PRS, production teams, and product stakeholders.
Manage relationships with clients, ensuring successful delivery campaigns.
Monitor integration effectiveness and provide actionable insights for improvement.
Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
Collaborate with creative teams to align digital content with channel programming.
Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations.
Leverage analytics to refine strategies and optimize engagement.
Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising.
Work closely with the sales team to pitch and secure digital sponsorships.

Skills & Attributes for success

Experience managing media relations and marketing campaigns required.
Management, analysis and growth of social and branding campaigns with measured results.
Ability to build and maintain beneficial media relationships on an organization's behalf.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Creative mindset with a strong sense of cultural relevance for Tamil audiences.
Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

MBA in Marketing from a Tier 1 or 2 college
10-12 years of relevant experience