Manager - Digital Marketing, Digital
Jiostar Open · verified Sep 21, 2026 At a glance
Mid-level Digital Marketing role at Jiostar. Mumbai.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead adoption, engagement, and growth for product-purchase experiences inside the streaming app
- Coordinate On-platform, Digital, Comms, Analytics, Product, and external partners to hit integration goals
- Set off-platform performance plans around views, conversion, ROI, targeting, tracking, attribution, and optimization
- Build go-to-market plans for each integration using a broad set of marketing levers
- Study funnel behavior, find drop-offs, and shape retention work across on-platform and off-platform channels
What you bring
- Bring five to six years of professional experience, particularly in digital marketing
- Show strong results in ROI-led or lead-driven businesses, ideally consumer tech, media, or app-based settings
- Have managed substantial digital marketing budgets and campaigns using first-party and third-party data
- Know analytics, attribution, and measurement platforms such as AppsFlyer or DCM
- Turn complex campaign results into clear leadership presentations and detailed planning documents
Who this fits
You’ll suit a strategic digital marketer who can manage multiple stakeholders, work with measurable outcomes, and build processes for an evolving business line. The role is based in Mumbai and centers on content commerce within a streaming app. You'll need to handle ambiguity, analyze funnels, and develop retention strategies.
From the employer
Job Description –
Manager, Content Commerce
Department: Off-Platform Marketing
Location: Mumbai
Role Overview
JioHotstar is seeking a high-caliber, strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something, we are building a seamless experience where they can interact and make purchases—like ordering food—directly within the JioHotstar interface while watching their favorite content.
As the Manager for Content Commerce, you will be the central owner driving user adoption, engagement, and business growth for these integrated experiences.
Responsibilities
Content Commerce includes integration of multi-category product purchase destinations within our streaming app. This role requires project management across multiple internal/external stakeholders like On-platform, Digital, Comms, Analytics, Product, etc to ensure targets are met
This role requires a strong basic understanding of broader marketing levers, so as to build a cohesive GTM for every new integration. It also requires extensive experience in Off-platform/Digital marketing.
Off Platform lever involves setting overall performance strategy based on success metrics such as views, conversion, ROI, with a strong focus on measurable outcomes. It involves working closely with internal stakeholders including Media agencies, Publishers, Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks
Experience & Skillset
5–6 years of professional experience, especially in digital marketing
Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
Hands-on experience managing large-scale digital marketing budgets
Exposure to running campaigns using both first-party and third-party data
Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line
Highly proficient in translating complex campaign strategies and performance reports into clear, compelling presentations (slide decks) and detailed planning documents for leadership and cross-functional teams.
Experience in funnel analytics - candidates must have experience in conducting platform deepdives, identifying drop offs, transactional behaviours & help in crafting retention strategies (using on-platform and off-platform techniques)
Our Culture & Benefits
Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!
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