Assistant Manager - Digital Marketing, Digital
Jiostar Open · verified Sep 21, 2026 At a glance
Mid-level Digital Marketing role at Jiostar. Mumbai.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build media plans for titles across AVOD, SVOD, and hybrid goals, tying campaigns to business and content briefs
- Set success measures around views, completion, repeat consumption, and subscriptions, then steer performance toward them
- Launch and refine campaigns across biddable platforms, improving scale, efficiency, learning, and emerging-format growth
- Coordinate Analytics, Product, Content, Comms, agencies, and external partners to strengthen targeting, attribution, and delivery
- Turn recurring performance reviews into clear insights and action plans for upcoming launches and broader scaling
What you bring
- Three to four years working in digital and performance marketing
- Experience in ROI-led or lead-generation businesses, ideally across consumer tech, media, or app-based settings
- Hands-on ownership of substantial digital marketing budgets and platforms including Google Ads, Meta, or DV360
- Practical familiarity with programmatic buying, biddable media, and campaigns using first-party and third-party data
- Working knowledge of measurement tools such as AppsFlyer or DCM, alongside strong analytical problem-solving skills
Who this fits
You’ll suit a performance marketer who can connect media execution with title-level viewing and subscription outcomes. The role is based in Mumbai and involves operating across ambiguity, building scalable frameworks, and coordinating internal teams, agencies, platforms, publishers, and other partners.
From the employer
Assistant Manager, Digital Marketing
Department: Off-Platform Marketing
Location: Mumbai
Role Overview
The candidate will help manage our Digital Marketing campaigns for the Title marketing business, and other pods when needed. The incumbent will own full funnel digital marketing, driving discovery, viewership, and sustained engagement through sharp media planning, experimentation, and data-backed optimization. The role sits at the intersection of performance marketing and content-led growth in a fast-evolving, high-velocity environment.
Responsibilities
Work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
Set overall performance strategy based on title-level success metrics such as views, completion, repeat consumption, and subscriptions, with a strong focus on measurable outcomes
Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format
Aid partnership with third-party platforms (Google, Meta, etc.) to unlock innovative solutions and impact-led executions during key launches
Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs, reduce wastage, and maximize campaign efficiency
Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a dynamic launch environment
Drive periodic performance reviews and deep-dive analyses; translate data into clear narratives, insights, and action plans to inform future launches and scale strategies
Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation
Identify and evaluate opportunities with publishers, ad networks, and tools to support reach, discovery, and sustained viewership
Experience & Skillset
3–4 years of experience in digital and performance marketing
Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
Hands-on experience managing large-scale digital marketing budgets
In-depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
Exposure to running campaigns using both first-party and third-party data
Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line
Our Culture & Benefits
Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
