Community Lead - VA Region

JETSET Pilates jetsetpilates.com Open · verified Aug 21, 2026

On-site Tysons Senior Community Marketing

Senior Community Marketing role at JETSET Pilates. Tysons.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build local partnerships with businesses, wellness groups, run clubs, apartments, and corporate organizations
Plan pop-ups, community activations, tabling events, and local classes before the studio opens
Create social content, capture leads, and build excitement for the new studio
Turn community relationships into referrals, memberships, and stronger studio growth
Follow up with prospects, support front desk shifts, and deliver a welcoming member experience

What you bring

Background in hospitality, fitness, retail, events, marketing, or community engagement
Strong communication and relationship-building abilities
Interest in health, wellness, and boutique fitness
Organization, initiative, and comfort managing competing priorities
Availability for mornings, evenings, weekends, and community events

Who this fits

This role suits someone who enjoys meeting people, representing a brand locally, and building a community from the ground up. You’ll work onsite in Tysons and alongside the General Manager, with responsibilities spanning partnerships, events, social media, lead conversion, and in-studio member experience. The schedule requires flexibility across mornings, evenings, weekends, and community events.

From the employer

Build Community. Create Connection. Grow the Brand.

At JETSET Pilates, we believe community starts long before someone walks through our doors. The Community Lead is responsible for introducing JETSET to new markets, building meaningful local relationships, and creating experiences that inspire people to become part of our community.

Working alongside the General Manager, this role is the driving force behind local partnerships, community events, social media, and member engagement. From helping launch a brand-new studio to supporting its long-term growth, the Community Lead plays a key role in building awareness, generating leads, and creating an exceptional member experience.

This is an ideal opportunity for someone who loves meeting people, thrives in the community, and is excited by the idea of helping build something from the ground up.

What You'll Do

Pre-Opening | Launch the Market

Before the studio opens, you'll serve as JETSET's ambassador throughout the community by:

Building relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
Planning and executing community activations, pop-ups, and tabling events.
Supporting JETSET On The Mat community classes and creating memorable guest experiences.
Capturing leads and helping build a strong founding member community.
Creating engaging local social media content alongside the marketing team.
Generating excitement and awareness leading into opening day.

Post-Opening | Grow the Community

Once the studio opens, your focus shifts toward converting community into membership by:

Continuing to build partnerships that drive referrals and new memberships.
Supporting local events and ongoing community engagement.
Partnering with the General Manager to drive membership growth and studio goals.
Following up with prospective members and supporting lead conversion.
Delivering an exceptional member experience during in-studio shifts.
Supporting front desk operations while helping create a welcoming, elevated studio environment.

Who You Are

You are someone who naturally connects with people and enjoys building relationships. You're energized by being out in the community, creating memorable experiences, and representing a brand you believe in.

You bring:

Experience in hospitality, fitness, retail, events, marketing, or community engagement.
Exceptional communication and relationship-building skills.
A passion for health, wellness, and boutique fitness.
Strong organizational skills with the ability to manage multiple priorities.
An entrepreneurial mindset and a proactive approach to problem-solving.
Flexibility to work mornings, evenings, weekends, and community events as needed.

Why This Role Matters

The General Manager is responsible for leading the studio. The Community Lead is responsible for growing the community around it.

Together, these roles create the culture, energy, and member experience that define JETSET Pilates.

If you're excited by the opportunity to launch new markets, build meaningful relationships, and help shape the future of one of the fastest-growing boutique fitness brands, we'd love to meet you.