Regional Marketing Manager - Retail

Jci Open · verified Sep 11, 2026

St. Maurice-Val de Marne-France Full-time Manager General Marketing

Mid-level General Marketing role at Jci. St. Maurice-Val de Marne-France · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build regional plans for Sensormatic Solutions that grow awareness, engagement, pipeline, and revenue
Run demand generation through email, social, content, paid media, and web
Adapt global campaigns and value propositions for France, Benelux, and other European markets
Use events, conferences, webinars, executive briefings, and thought leadership to engage customers
Track performance, budgets, partners, and execution to improve marketing results

What you bring

Bring at least four years of progressive B2B marketing experience across digital, content, campaigns, events, social, agencies, and lead generation
Communicate at native level in French and professionally in English
Work across distributed, cross-functional teams in a global matrix and tie marketing to measurable business outcomes
Show strong project, communication, stakeholder, and data-analysis skills, including campaign and ROI measurement
Be willing to travel occasionally, at roughly ten percent

Who this fits

This suits an experienced, hands-on B2B marketer who can move between strategy and execution and advise sales and regional leadership. You'll focus on France and Benelux while supporting initiatives in the Nordics, UK, and Channel regions. Retail, B2B technology, SaaS, channel marketing, ABM, automation, CRM, and digital analytics experience are useful advantages. Submit your CV in English.

From the employer

What will you do

We are looking for a Regional Marketing Manager to drive growth across our retail solutions portfolio in France and Benelux, while supporting strategic initiatives in additional European markets, including the Nordics, UK, and Channel regions.

This is a highly visible, hands-on role for an experienced B2B marketer who thrives at the intersection of strategy and execution. As a key regional marketing leader, you will act as a business partner to sales, champion innovation, and help shape our market presence through data-driven marketing programs that generate awareness, engagement, and commercial growth.

How will you do it

Develop and execute integrated regional marketing plans that drive awareness, engagement, pipeline creation, and revenue growth across the Sensormatic Solutions portfolio.
Partner closely with sales, business development, and channel teams to support strategic account initiatives and accelerate market growth.
Plan and deliver digital demand generation campaigns across multiple channels, including email marketing, social media, content marketing, paid media, and web.
Localize global campaigns, messaging, and value propositions to ensure relevance and impact within regional markets.
Manage and continuously improve local website content, social media presence, and digital customer journeys.
Drive customer engagement through events, industry conferences, webinars, executive briefings, and thought leadership initiatives.
Measure campaign effectiveness and marketing contribution to pipeline and revenue, using insights to optimize future investments and performance.
Manage relationships with external marketing agencies, vendors, and service providers to ensure high-quality execution.
Oversee marketing budgets, approvals, procurement processes, and administrative requirements.
Serve as a trusted marketing advisor to regional leadership, identifying new opportunities, market trends, and competitive insights.

What we are looking for?

Required Qualifications

4+ years of progressive B2B marketing experience, including digital marketing, content development, campaign management, events, social media, agency management, and lead generation.
Native-level French and professional fluency in English.
Proven ability to work effectively across cross-functional and geographically distributed teams in a global matrix organization.
Strong commercial mindset with the ability to align marketing activities to business objectives and measurable outcomes.
Excellent project management skills with a bias for action and execution.
Outstanding communication and stakeholder management skills, with the ability to engage audiences ranging from frontline teams to senior executives.
Data-driven approach with experience measuring campaign performance, lead generation, and marketing ROI.
Willingness to travel occasionally (approximately 10%).

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
Dutch language skills are an advantage.
Experience in B2B technology, SaaS, retail technology, or retail solutions marketing.
Familiarity with account-based marketing (ABM), marketing automation platforms, CRM systems, and digital analytics tools.
Experience supporting channel partner marketing programs.
Knowledge of the retail industry and key trends shaping the future of commerce.

Please, submit your application with CV in English.