Director of Growth

Jacob Open

On-site New York Full-time Director Growth Marketing

At a glance

Director-level Growth Marketing role at Jacob. New York · full-time · $150,000–$200,000 base.

SalaryStated by Jacob

$150,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from JacobOur estimate for the market: $167,750–$249,368Median $204,000

Below the market median of $204,000 for lead growth marketing roles in New York.

Worked out from 59 postings that stated pay, median $204,000. Last updated Nov 5, 2026.

RoleGrowth Marketing

SeniorityDirector

LocationNew York

WorkplaceOn-site

EmploymentFull-time

Base pay$150,000–$200,000

PostedNov 4, 2026

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run the Shopify and Amazon business against revenue and contribution-profit targets, using leadership’s strategy and budget
Improve the online shopping journey through site updates, product pages, merchandising and checkout management
Manage paid acquisition and test creative across static designs, creator partnerships and owned content
Set up recurring tests of new concepts, messages, formats and offers
Coordinate inventory, demand forecasts and promotion timing with Operations, while building email and loyalty programs that encourage repeat purchases

What you bring

At least five years leading growth or ecommerce at a consumer brand
Hands-on experience managing Meta advertising
Strong Shopify skills and a record of improving site performance and the customer experience
You can balance immediate results with longer-term brand and creative priorities

Who this fits

This suits a senior growth and ecommerce leader who can own day-to-day channel performance and build the systems, team and infrastructure to scale it. The role works directly with the Founder/CEO and Creative team. It is a full-time, in-office position in New York City.

From the employer

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
Develop a regular process for testing new concepts, messages, formats, and offers
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
Deep hands-on experience with Meta ads and platform management
Strong Shopify experience and a track record of improving website performance and customer experience
Discernment to balance near-term performance with long-term brand/creative goal

Benefits