Director of Ecommerce
Jacob Open At a glance
Director-level Ecommerce Marketing role at Jacob. New York · full-time · $150,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run the Shopify and Amazon business against revenue and contribution profit targets, managing its daily financial performance
- Lead the site redesign and upkeep, improving product pages, digital merchandising and checkout
- Manage paid customer acquisition and test creative across static ads, creator partnerships and owned content
- Set up recurring tests of new campaign ideas, messaging, formats and offers
- Coordinate forecasts, stock readiness and launch timing with Operations, while building email and loyalty programs that encourage repeat buying
What you bring
- At least five years leading growth or ecommerce work for another consumer brand
- You have hands-on experience managing Meta advertising and its platform
- Strong Shopify skills, with evidence of improving site results and the customer experience
Who this fits
This director-level role suits someone who can balance immediate commercial results with longer-term brand and creative priorities. It is a full-time, in-office position in New York City, with day-to-day channel ownership under a strategy and budget set by leadership.
From the employer
The Company
Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.
The Role
We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.
- Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
- Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
- Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
- Develop a regular process for testing new concepts, messages, formats, and offers
- Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
- Build email and loyalty programs to drive repeat purchases and customer LTV
Requirements
- 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
- Deep hands-on experience with Meta ads and platform management
- Strong Shopify experience and a track record of improving website performance and customer experience
- Discernment to balance near-term performance with long-term brand/creative goal
Benefits
- Full-time, in-office position based in New York City
- Cash compensation: $150k-$200k
- Company equity opportunity
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