Executive - Social Media
At a glance
Mid-level Social Media role at ixigo. Gurugram · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the brand voice on social channels and create content designed to earn shares
- Run daily social activity and campaigns across Facebook, Twitter, Instagram, YouTube and LinkedIn
- Build the social calendar, develop campaign concepts and coordinate creative and content work
- Handle customer conversations, moderate user posts, and use contests or games to engage audiences
- Promote product launches and innovations through social content, working with influencers and tracking trends
What you bring
- You have one to two years in social media, content writing, brand management, editing or a related area
- You hold a graduate or postgraduate qualification in English, journalism, mass communication, advertising or another listed field
- You write creatively with strong command of grammar and can manage several projects at once
Who this fits
This mid-level, full-time role is based onsite in Gurugram. It suits a social media enthusiast who can work closely with marketing and other teams, handle multiple projects, and bring energy to a fast-moving environment.
From the employer
Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs, and provide travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India. For more information, please visit http://www.ixigo.com.
Roles and Responsibilities
The Executive - Social Media should be a dynamic self starter with extensive experience in Social Media Management, Content Strategy and Brand Community Building. This person would be responsible for creating ixigo social media strategy across platforms like Facebook, Twitter, Instagram, Youtube, and Linkedin with inputs from both internal and external stakeholders. They will also be instrumental in all ixigo Brand campaigns. Key responsibilities will include:
Define the brand voice across social channels and create share worthy content
Manage social media campaigns and day to day activities across all Social media platforms
Ideation of ongoing brand campaigns
Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines
Engage in customer conversations on Social media platforms and moderate user generated content
Use contests, games and other interactive mediums for audience engagement
Create and maintain an exhaustive Social media calendar
Ideate, conceptualize and develop concepts in coordination with the creative and content team
Work on Product marketing campaigns and consistently engage with influencers . Amplify major product release/innovations across social handles
Stay in line with all latest social media trends and prepare social media calendars
Work on creation of content in various social media formats such as reels, stories, posts, etc.
Full Time Graduate/Post Graduate in English / Journalism / Mass communication / Advertising.
1-2 years of experience in managing social media, content writing, brand management, editing, etc.
The ideal candidate should be an avid social media enthusiast with a good personal following across social media platforms
Strong creative writing skills with impeccable command over grammar.
High energy and drive to work in a startup environment
Excellent team player
Strong communication skills
Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
Savvy with social media trends including Facebook, Twitter, Instagram, etc.
Knowledge of social media management tools such as Hootsuite will be a plus.
Responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures.
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