Product Marketing Manager
At a glance
Mid-level Product Marketing role at Ivo Inc.. San Francisco · full-time · $121,000–$151,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Equip sales reps and customer success managers with context, messaging, materials, and talk tracks for new products and features
- Run the win-loss process, distill customer and deal feedback, and turn findings into actions for go-to-market and product teams
- Track competitors and refresh battlecards, comparisons, and objection responses for the go-to-market team
- Create priority materials, from one-page collateral to procurement positioning and messaging for new buyer groups
- Bring customer feedback, recurring objections, wins, and market shifts into positioning and product discussions
What you bring
- Three to seven years in product marketing or a closely related B2B SaaS role
- Strong writing and synthesis, including the ability to make complex product, customer, and market details clear
- Experience working with go-to-market teams to launch complex products, support selling, and encourage adoption
- Experience interviewing customers and turning qualitative feedback into useful findings and plans
Who this fits
This suits a hands-on product marketer who can work across launches, competitive research, customer input, and changing go-to-market requests. The role is onsite in San Francisco and calls for a proactive, self-directed approach in a fast-moving startup setting.
From the employer
Why Join Ivo?
Contracts are the oldest business technology in human history. They allow us to collaborate: they define what we promise each other, how we work together, and what happens when things go wrong.
Ivo builds AI products that helps companies like Meta, Uber, IBM, Intel, DoorDash, Mitsubishi Electric, and Coinbase solve their most difficult contracting problems. We think that large language models have created an opportunity to fundamentally change how businesses collaborate with each other.
At Ivo you will work on challenging problems with colleagues who have high standards for each other, move fast, and care deeply about their craft.
About the Role
We are looking for a product marketer to help define, evolve, and execute go-to-market strategies for Ivo’s AI contract review and intelligence products. You will develop messaging, positioning, and product narratives that make it clear who our products are for, what problems they solve, and why Ivo is different.
You will work closely with Sales, Product, Enablement, and Marketing to drive product adoption, customer engagement, and growth. Ivo ships quickly, is expanding from legal into procurement, and competes in a market that changes every week. You will be a close partner to the GTM team, help scale how we learn from wins and losses, and keep our competitive guidance useful and current.
What You’ll Own
Be a close partner to the GTM team, giving reps and CSMs the context, messaging, materials, and talk tracks they need to sell new products and features.
Scale Ivo’s win-loss process, synthesize what we learn from customers and deals, and turn those findings into plans that GTM, Product, Enablement, and other Marketing teams can act on.
Keep Ivo’s competitive view current by tracking the market and maintaining practical battlecards, comparison guidance, and objection handling for the GTM team.
Take on high-priority GTM needs, from one-page collateral and vertical positioning to persona and use-case messaging for procurement and new buyer segments.
Bring customer feedback, recurring objections, reasons we win, and market changes back into Ivo’s positioning, messaging, and product conversations.
Skills You'll Need to Bring
3–7 years of product marketing or closely related B2B SaaS experience, with the level calibrated to the work you have owned and the results you have delivered.
Strong writing and synthesis skills. You can turn complex product, customer, and market information into clear messaging and useful materials.
Experience partnering with GTM teams to launch, sell, and drive adoption of complex products.
Comfort interviewing customers and turning qualitative feedback into clear findings and plans.
Good judgment about where to spend time when launches, competitive work, customer research, and GTM requests are all moving at once.
A proactive, self-directed style. You can build a new process without waiting for a mature playbook.
Experience with win-loss analysis, competitive marketing, field enablement, legal technology, procurement, or vertical SaaS is helpful but not required.
Ivo Might Be a Good Fit for You If
You have a "do what it takes" attitude, willing to dive into problems and solve them yourself
You'd describe yourself as relentlessly resourceful
You have a strong internal sense of urgency, a bias toward doing things today rather than tomorrow
You move fast, communicate clearly, and know where process helps and where it doesn't
Startup experience is preferred but not required
You're excited about the adventure of building a company
FAQ
What stage of growth is Ivo at?: We recently raised our Series B after growing 6x in 12 months.
Is this a chill gig?: Startups are very hard, especially if they’re growing fast. You’ll have a ton of responsibility, and there’s always an enormous amount of stuff to do. It’s hard work but the payoff is uncapped.
Ivo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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