市场副总监，罕见病 / Associate Marketing Director, Rare Disease

Ipsen ipsen.com Open · verified Sep 21, 2026

Shanghai Full-time Director Marketing Leadership

At a glance

Leadership Marketing Leadership role at Ipsen. Shanghai · full-time.

Pay not stated Marketing Leadership salary

RoleMarketing Leadership

SeniorityDirector

LocationShanghai

EmploymentFull-time

PostedMay 21, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape the rare disease portfolio, using market evidence and launch programs to improve product performance
Assess market trends, competitors and customer needs, then build sales forecasts and resource recommendations
Lead brand teams in segmentation, positioning and targeted multichannel programs for healthcare professionals and patients
Coordinate cross-functional brand execution and promotional communications across the product lifecycle
Build launch plans, business cases and positioning while aligning NDA, access, pricing, medical education and listing work

What you bring

A bachelor’s degree, preferably in life science, with a graduate degree viewed as ideal
More than eight years in a multinational company, including strategic thinking and project management experience
Commercialization experience in specialty care, rare oncology or rare disease
Fluent English and the ability to learn quickly

Who this fits

This role suits a senior commercial marketer who can lead rare disease strategy, launch readiness and cross-functional execution. You’ll also manage and develop a high-performing team, including coaching, succession planning and external recruitment. The position is based in Shanghai.

From the employer

Title:

市场副总监，罕见病/Associate Marketing Director, Rare Disease

Company:

Ipsen (Shanghai) Trade Co., Ltd

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Develop asset portfolio strategy, along with innovative program design and launch to maximizing product performance.

Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth.
Model strategic sales forecasting and provide a strong recommendation on what resources are required to fully realize the opportunity
Lead brand team to develop tailormade tactics via precise segmentation, targeting and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximizing brand differentiation and share of voice
Cross-functional leadership to orchestrate brand imperatives and execution excellence
Drive asset communication strategy with promotional framework

Lead New product Launch readiness

Lead and develop launch readiness plan, business case and brand positioning to build cross functional alignment for NDA/access/pricing/medical education/listing strategy etc.
Global communication to getting fully support and ensure successful launch

Team leadership and people development

Establish high performance team with clear culture, objective and vision
Define, coaching and developing talents to maximizing individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development.

Knowledge, abilities & experience

Education / Certifications:

Ideal: Graduate degree required (preferably a top tier M.B.A. or a science degree)
Minimum: Bachelor degree (preferably a life science degree)

Experience:

Ideal:

Proven track record of commercializing medicines

Minimum:

At least more than 8 years of experience in an MNC
Strategic thinking, project management, fast learner
Specialized in specialty care, rare oncology or rare disease TA

Languages:

Proficient in English

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.