Marketing and Student Recruitment Manager

Ion Open · verified Oct 8, 2026

Richmond Part-time Manager General Marketing

At a glance

Manager-level General Marketing role at Ion. Richmond · part-time · £31,200–£39,000 base.

SalaryStated by Ion

£31,200 – £39,000

Base salary for this role, in GBP per year, as published in the posting.

RoleGeneral Marketing

SeniorityManager

LocationRichmond

EmploymentPart-time

Base pay£31,200–£39,000

PostedOct 8, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build and run a marketing plan across digital and offline channels to grow awareness and attract prospective students
Create campaigns, manage spend and track results against recruitment goals, including return on investment
Oversee CRM journeys, segmentation and automation to nurture prospective students from enquiry toward enrolment
Use website and marketing analytics to assess performance, then improve campaigns and site experience
Write and adapt content for search, the website and social channels

What you bring

You have experience managing budgets and measuring performance against KPIs and targets
You bring strong CRM skills, including audience segmentation, automated journeys and lead nurturing
You have delivered campaigns across multiple marketing channels and can use analytics to guide decisions
You can write and reshape content for SEO, websites and social media

Who this fits

This part-time role is suited to an experienced marketer who can set direction while handling campaign delivery in a small team. The standard schedule is thirty hours weekly, with consideration for twenty-two and a half hours; you need to work in the Richmond office at least one day a week and attend as required.

From the employer

Job title: Marketing and Student Recruitment Manager

Location: Hybrid – Richmond, London and home, with at least 1 day per week in the ION office

Contract: Permanent, part-time (0.8FTE) 30 hours per week (also open to considering applicants interested in 0.6 FTE, 22.5 hours per week)

Salary: £39,000 (Pro rata £31,200)

The Institute for Optimum Nutrition (ION) is the UK’s longest established and most respected higher education institution and thought-leader in nutritional therapy and lifestyle sciences. This is an exciting time at the Institute as we look to grow and launch new programmes & awards.

We're looking for an experienced marketing professional who combines strategic thinking with hands-on delivery. to lead and deliver our marketing and student recruitment strategy.

This is an exciting opportunity to take ownership of marketing and recruitment activity at ION, with a clear focus on increasing awareness of the Institute, generating a strong pipeline of prospective students and converting enquiries into applications and enrolments.

You will develop and implement an integrated, data-led strategy across digital and offline channels, including SEO, PPC, paid advertising, social media, content marketing, email marketing, CRM, website optimisation, partnerships and events.

This is a hands-on role as well as a strategic one. You'll be expected to identify opportunities for growth, develop campaigns, manage budgets and measure return on investment, while also getting involved in content creation, campaign delivery, CRM management, data analysis and optimisation.

Working within a small team, you'll need to be comfortable moving between strategic thinking and practical delivery, taking ownership of your work and making a measurable contribution to ION's student recruitment objectives.

You will come with:

An ability to work at pace and demonstrate initiative
An understanding of/interest in nutritional therapy or nutrition and wellbeing
A sense of fun with a strong professional ethic and the ability to get things done
Experience managing budgets and reporting against KPIs and targets
A strong understanding of marketing and recruitment metrics, conversion, acquisition costs, attribution and ROI.
Experience using website and marketing analytics to inform decision-making
Strong CRM experience, including segmentation, prospect journeys, automation and lead nurturing
Copywriting skills and ability to repurpose content for SEO, websites and social media
Experience developing and delivering multi-channel marketing campaigns
Understanding of how to optimise the UX/UI of websites
Understanding of marketing best practice
An attention to detail and ability to proof content on-screen
Excellent organisational skills
Excellent individual and group communication skills
A good eye for design
Knowledge of ASA guidelines
Knowledge of media law
The ability to work onsite at our office in Richmond as and when required

We offer:

A friendly, inclusive, and values-driven working culture
Employee assistance programme (for you and your family)
A fun working environment with socials throughout the year
Flexible approach to home working
Learning and development opportunities
Free nutritional therapy consultations with a Student Nutritional Therapist (for you, your family, and friends)
Generous holiday entitlement
Contributory pension scheme

Recruitment timeline:

Applications will close midnight on Thursday 22nd October 2026.

For the job description and person specification please click here.

If you require this information in an alternative format, please contact us at jobs@ion.ac.uk with the email subject "Alternative format".

We are committed to being an inclusive and accessible employer. If you require reasonable adjustments at any stage of the recruitment process, please email us at jobs@ion.ac.uk with the email subject "Accommodation Needed". Our team will work with you to ensure reasonable accommodations are made to support your needs.

The Institute for Optimum Nutrition (ION) is an independent educational charity, registered company number 2724405, registered charity number 1013084. We are committed to and champion equality and diversity in all aspects of employment. All staff are expected to understand and promote equality and diversity in the course of their work.

We welcome and encourage job applications from people of all backgrounds. We particularly welcome applications from Black, Asian and Minority Ethnic (BAME) candidates, as they are currently under-represented across our workforce. Appointments are made on merit.

We are also committed to becoming a Disability Confident employer and welcome applications from disabled people and those with long-term health conditions. We will make reasonable adjustments to support employees and applicants.

For any additional information or queries please feel free to contact Amy Gilham, People and Operations Officer at ION on jobs@ion.ac.uk.