Marketing Manager - Goodlife Health Clubs | Richmond, Melbourne

About Fitness & Lifestyle Group

Fitness & Lifestyle Group (FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's.

We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.

The Opportunity

At Goodlife Health Clubs, we believe that better health can change lives. As Marketing Manager, you’ll play a pivotal role in bringing that purpose to life — connecting our brand with Australians and creating marketing that inspires people to take action towards a healthier, more active lifestyle.

This is an opportunity to lead the end-to-end execution of Goodlife’s marketing agenda across Australia, turning strategy into impactful campaigns that drive membership acquisition, retention and long-term brand growth.

Working closely with the General Manager of Marketing, you’ll bring our annual marketing calendar to life across brand, digital, media, partnerships, communications and commercial initiatives. From major national campaigns and new club launches to partnerships, product rollouts and local activation, you’ll be at the centre of making great marketing happen.

You’ll also lead and develop a Marketing Executive, working collaboratively across the broader business and with agency partners to deliver work that is creative, commercially focused and genuinely connected to our members.

Key Responsibilities

• Lead the marketing calendar and campaign execution — own the delivery of national campaigns and key brand initiatives from brief through to execution and post-campaign evaluation.

• Build and protect the Goodlife brand — champion brand consistency across every channel and customer touchpoint, leading creative development, approvals and content production.

• Drive owned and organic communications — oversee engaging social content, eDMs and other owned-channel activity that builds connection, engagement and action.

• Lead media and awareness activity — oversee national media planning and execution across radio, OOH, screens and partnerships, working closely with digital and media agency partners to maximise performance and ROI.

• Turn insight into commercial impact — monitor acquisition, retention and brand KPIs, use data and attribution to identify opportunities, and continuously optimise campaign effectiveness and investment.

• Deliver club launches and growth initiatives — lead marketing for new club openings, major refurbishments, new products, partnerships and member experience initiatives.

• Strengthen the member journey — partner with Automations, Digital and Product teams to improve acquisition, onboarding, retention and win-back communications, as well as website and app performance.

• Partner across the business — work closely with Regional and Club Managers, Sales, Operations and Executive stakeholders to align marketing activity with commercial priorities and ensure national campaigns translate effectively at club level.

• Lead local and community activation — support local lead generation, community events, sponsorships, club activations, Group Fitness initiatives and Corporate Sales marketing requirements.

• Lead people, projects and investment — develop the Marketing Executive, manage budgets and timelines, coordinate internal and external partners, and foster a culture of curiosity, creativity, collaboration and commercial thinking.

About You

You’re a commercially minded marketer who loves turning ideas into action. You bring energy, curiosity and a genuine passion for creating marketing that makes an impact, with a relentless focus on executional excellence. Highly organised and comfortable managing multiple priorities, you thrive in a fast-paced environment where no two days are the same.

You’re a collaborative leader who builds strong relationships, communicates clearly and brings people with you. You have an eye for detail without losing sight of the bigger picture, and you’re motivated by continuous improvement — always looking for smarter, more effective ways to work, including embracing new technologies and AI.

Most importantly, you’re someone who cares about the work you deliver. You’re excited by the opportunity to help grow a brand that plays a meaningful role in helping people live healthier, more active lives.

To be successful in this role you will need

• 7+ years’ marketing experience, ideally across a fast-paced, commercially focused environment.

• 3+ years’ marketing management experience, with a proven ability to coach, develop and inspire others.

• Deep experience in the curation and creation of social and organic channel content.

• Proven experience leading integrated campaigns from brief through to execution, optimisation and post-campaign analysis in a dynamic, fast-paced environment.

• Strong understanding of brand management, creative development and maintaining brand consistency across customer touchpoints.

• Experience managing media agencies and delivering national media and awareness campaign.

• Strong commercial acumen, with experience managing budgets, forecasting and investment allocation.

• Highly organised, with a proven ability to manage multiple projects, stakeholders and timelines simultaneously.

• Strong communication and stakeholder management skills, with the ability to collaborate across marketing, sales, operations and senior leadership.

• Proven ability to build and maintain valued agency and external partner relationships.

• A curious, improvement-focused mindset and enthusiasm for new tools, technologies and ways of working.

In return we offer you

• Complementary Gym Membership, plus one for a friend

• FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.

• Modern offices in the heart of Richmond - with easy access to Fitness First's flagship health club

• Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program

• Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards

• Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program

• Employee Assistance Program

Our commitment to diversity & inclusion

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.

Apply Now!

Please click 'Apply' to submit a resume that details your experience, attributes and achievements.