Associate Marketing Manager, CRM (Individual Contributor)
At a glance
Manager-level General Marketing role at International Dairy Queen, Inc. Bloomington · full-time · $68,715–$82,458 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan the CRM calendar and run email, app, push and SMS/MMS campaigns tied to major brand activations
- Coordinate campaign schedules and progress from brief through creative production and launch
- Check creative for accuracy, test messages before launch, and track email program health for issues
- Review campaign results, identify improvements and support tests that lift revenue or digital engagement
- Handle CRM questions from customer support and help resolve related customer issues
What you bring
- You have three to five years of CRM experience and a bachelor's degree in marketing, communications or a related area
- You have completed projects from initial concept through delivery and worked on customer lifecycle or promotional strategy
- You understand marketing automation, database tools and CRM analytics
Who this fits
This individual-contributor role suits someone who can balance multiple campaigns, work independently and build partnerships across teams. The job is based in Bloomington, Minnesota, with three collaboration days in the office each week and extra on-site time for team or project needs. You must be authorized to work in the United States without employer sponsorship.
From the employer
Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.
We have an exciting opportunity available for an Associate Marketing Manager, CRM based out of our corporate headquarters in Bloomington, MN. This is a unique opportunity to help drive one of DQ's key strategic initiatives, joining a highly visible team to build the brand's digital portfolio from the ground up and shaping the future of our digital strategy.
The Associate Marketing Manager, Customer Relationship Management (CRM) plays a critical role in executing IDQ’s outbound direct-to-consumer marketing. They plan and deliver campaigns that influence customer behavior, drive brand loyalty, and increase sales. The ideal candidate will be familiar with CRM best practices, be able to lead and manage multiple projects simultaneously, and work cross-functionally with a growth mindset.
This position will drive strategy for DQ's owned CRM channels, including email, push notifications, SMS/MMS, and other app-based messaging. This position will lead campaign management, calendar planning, and marketing communications supporting the DQ Brand.
The ideal candidate will be highly motivated to drive CRM automation strategies and digital marketing for this iconic brand. They will know how to tailor messaging and create compelling marketing campaigns, all with a keen focus on driving incremental visits, higher check size and increasing brand love through engaging messaging.
Key Accountabilities Include:
Planning
- Act as the subject matter expert for digital channel marketing as it pertains to large, branded activations.
- Partner with internal and external stakeholders to ensure all campaign deliverables follow strategic plans, meet brand standards, and help achieve digital marketing goals.
- Oversee the planning and management of the CRM campaign calendar.
- Review campaign performance and suggest opportunities for program enhancement/improvement.
- Support the development of ongoing test initiatives that drive incremental revenue and improvements in digital engagement.
- Demonstrate solid technical skills and knowledge of CRM tools and data flow as it pertains to our email and app messaging.
- Develop digital marketing best practices to protect consumer data and ensure compliance with CAN-SPAM, ADA, and SMS regulations.
- Manage the internal communications plan and development of communication.
Project Management
- Facilitate the end-to-end processes for CRM initiatives by managing project schedules and tracking progress from project briefing through to creative development and execution.
- Drive improved efficiency through automation and process improvement.
- Review all creative for content and design accuracy.
- Tests all email, push notifications, and SMS/MMS for functionality prior to deployment.
- Monitor and report on email program health to proactively identify and resolve any issues.
- Main point of contact for IDQ’s customer support team, addressing inquiries related to CRM initiatives and assisting in issue resolution to ensure overall customer satisfaction.
The US national base salary range for this position is $68,715-$82,458. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience
EDUCATION/EXPERIENCE:
- 3-5 years CRM experience.
- Bachelor's degree in marketing, communications, or related course of study.
- Proven track record for successful management of projects from conception to completion.
- Experience with customer lifecycle and/or promotional strategy.
- Knowledgeable in marketing automation, database tools, and CRM analytics.
- Experience fostering effective partnerships with agency and/or vendor partners.
- Experience with Braze a plus.
SKILLS REQUIRED
- Excellent organizational and time management skills with the ability to thrive in a fast-paced environment and to manage multiple, competing priorities.
- Keen attention to detail is essential.
- Ability to work both independently and collaboratively, building and maintaining cross-functional partnerships.
- Strong writing and proofreading communication skills.
- Self-starter and quick learner with an eagerness to consistently meet and exceed objectives.
Benefits
Benefit eligible employees may receive a comprehensive benefits package that includes medical and dental coverage, 401K match, paid time off (including volunteer time as well as parental leave) and so much more! To learn more about our great benefit offerings, Click Here.
Work Environment
Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 3 collaboration days a week. Additional in office time may be required to support team/project needs.
Inclusion & Belonging
We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.
IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship.
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