Brand & Demand Generation Marketing Manager

Insight insight.com Open · verified Sep 16, 2026

Sydney Manager Demand Generation

Mid-level Demand Generation role at Insight. Sydney.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build APAC demand programs that create and assist pipeline tied to revenue goals
Adapt global brand campaigns for regional audiences while keeping positioning consistent
Use customer stories and market content to sharpen Insight’s regional differentiation
Lead a regional team of three, partner across functions, and oversee budgets and operating standards
Run integrated work across digital campaigns, events, and partner marketing

What you bring

At least ten years in B2B technology marketing, demand generation, brand, or communications leadership
Proof of measurable pipeline and revenue results from marketing work
Broad experience spanning integrated programs, digital campaigns, events, and partner marketing
Strong data judgment plus executive communication across APAC markets
Experience growing effective teams and building commercially minded relationships

Who this fits

You’ll suit a regional marketing leader who can connect brand, demand, customer advocacy, and events to commercial outcomes. The role works across APAC markets and involves leading a team of three while partnering with Sales, Services, Solutions, Alliances, and Global Marketing. It is a hybrid position based in Sydney or Perth.

From the employer

This is a hybrid opportunity & can be based in Sydney or Perth.

Insight at a Glance

14,000+ engaged teammates globally
#15 Best Workplace™ in Technology and #23 Best Workplaces™ in Australia
#34 in IT on Fortune's World's Best Workplaces™ list
Recognised as a Great Place to Work in 13 countries
$8.25 billion in revenue
Received 35+ industry and partner awards in the past year

Now is the time to bring your expertise to Insight. We are not just a tech company; we are a people-first company. We believe that by unlocking the power of people and technology, we can accelerate transformation and achieve extraordinary results. As a Fortune 500 Solutions Integrator with deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organisations through complex digital decisions.

About the role

Leadership: The leader for this role is Athena Thompson, Director, Marketing & Strategic Partnerships APAC, based in Sydney. She fosters a collaborative culture aligned to Insight's values of Hunger, Heart and Harmony.

As a Brand & Demand Generation Manager APAC, you will drive both revenue growth and brand differentiation across the region through integrated marketing programmes that generate measurable pipeline and revenue outcomes. We will count on you to combine demand generation, brand strategy, customer advocacy, and events leadership into a single regional leadership position, working closely with Sales, Solutions, Services, Alliances and Global Marketing teams. Along the way, you will get to:

Develop and execute integrated APAC demand generation strategies and campaigns that drive marketing-created and marketing-assist pipeline growth aligned to revenue objectives
Lead APAC execution of Insight's brand strategy, ensuring consistency of messaging and positioning while localising global campaigns for regional audiences
Drive customer storytelling and market-facing content that amplifies Insight's differentiation and strengthens our reputation as the leading AI-first Solutions Integrator in APAC
Lead and develop a high-performing regional marketing team of 3, build trusted relationships across Sales, Services, Solutions and Alliances, and maintain strong operational governance and budget management
Be AmbITious: This opportunity is not just about what you do today but also about where you can go tomorrow. When you bring your hunger, heart, and harmony to Insight, your potential will be met with continuous opportunities to upskill, earn promotions, and elevate your career.

What we're looking for

10+ years' experience in B2B technology marketing, demand generation, brand or communications leadership with a proven track record delivering measurable pipeline and revenue outcomes
Strong experience across integrated marketing, digital campaigns, events and partner marketing with excellent data-driven decision making capabilities
Demonstrated excellence in stakeholder management and executive communication skills with experience working across multiple APAC markets
Experience leading and developing high-performing teams with strong commercial acumen and the ability to build trusted collaborative relationships

What you can expect

We're legendary for taking care of you, your family and for helping you engage with your local community. We want you to enjoy a full, meaningful life and own your career at Insight. Some of our benefits include:

Dedicated career pathways and development
Peer recognition and the opportunity to join our President's Club
Volunteer Leave and Work Life Balance days
Work-From-Anywhere Program for up to 4 weeks per year
Employee Stock Purchase Plan
Corporate discounts

But what really sets us apart are our core values of Hunger, Heart, and Harmony, which guide everything we do, from building relationships with teammates, partners, and clients to making a positive impact in our communities.

Join us today, your ambITious journey starts here.

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

At Insight, we celebrate diversity of skills and experience so even if you don't feel like your skills are a perfect match - we still want to hear from you!