Marketing CRM Automation Specialist
At a glance
Mid-level General Marketing role at ING. Sydney · full-time · no salary stated · we estimate A$87,500–A$115,864 across Australia.
ING has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build, test and launch tailored customer messages through email and SMS using CRM and engagement platforms
- Create reusable templates and assets so campaign communications can be delivered efficiently
- Run communication builds from audience selection and dynamic content through data flows and campaign launch
- Turn business stakeholder requests into customer-facing messages, then refine templates and platform practices
- Check campaign quality and improve delivery processes to support better customer experiences and smoother operations
What you bring
- You have strong HTML skills and have built and maintained email communications and marketing assets
- You have used a customer engagement platform such as Braze, Zeta or another listed platform
- You can organise competing work, set priorities and reliably deliver against deadlines
- You bring careful QA, testing and problem-solving skills
Who this fits
This execution-focused role suits a hands-on specialist who enjoys owning campaign builds and delivering detailed work, rather than setting strategy. SQL and analytical ability are helpful for reading campaign results and spotting ways to improve them. The role is based in Sydney, Australia; current ING employees are expected to have spent at least twelve months in their current role before applying, subject to possible exceptions.
From the employer
At ING, we're expanding our in-house CRM Marketing Automation team and are looking for a hands-on Marketing CRM Automation Specialist to help deliver personalised customer communications at scale. Working alongside our Targeted Marketing team, you'll be responsible for designing, building, testing and executing customer communications across email and SMS channels, while helping create sustainable, reusable templates and processes that drive efficiency and customer engagement.
This is an execution-focused role suited to someone who thrives on ownership, attention to detail, prioritisation, and getting work delivered in a fast-paced environment. You won't be setting strategy, you'll be the person bringing campaigns and communications to life.
What you'll do
- Design, build, test and deploy personalised email and SMS communications using CRM and customer engagement platforms.
- Create and maintain sustainable, reusable communication templates and assets that support efficient campaign delivery.
- Manage end-to-end communication builds, including audience selection, dynamic content, data flows and campaign execution.
- Partner with stakeholders across the business to translate requirements into effective customer communications.
- Continuously improve templates, processes and platform best practices to enhance customer experience and operational efficiency.
What we're looking for
- Proven HTML skills with proven experience building and maintaining email communications and marketing assets.
- Experience using customer engagement platforms such as Braze, Zeta (preferred), Marigold, Adobe Campaign, SFMC, Marketo or similar.
- Highly organised and delivery-focused, with the ability to own workloads, prioritise effectively and consistently execute to deadlines.
- Exceptional attention to detail with strong testing, QA and problem-solving capabilities.
- SQL and analytical skills are advantageous, with the ability to interpret campaign performance and identify improvement opportunities.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply
Sound like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.
Need more?
Contact: Skye Griffiths at skye.griffiths@ing.com
For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com
Applications close Monday 2 November
Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager
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